(Senior) Media Manager (m/w/d)

L'Oréal; Düsseldorf; Vor Ort; EUR 65.000 - 90.000; Vollzeit

Zusammenfassung

L’Oréal in Düsseldorf seeks an experienced Media Manager (m/f/d) to lead and develop the brand media strategy, aligning division goals with innovation and data-driven excellence. You will drive full-funnel programs, optimize ROI, and foster cross-functional collaboration across Marketing and external partners.

You will own annual media plans, manage budgets with agencies, and push innovative test formats while integrating sustainability into campaigns, contributing to a growth-oriented, diverse

Qualifikationen

• Proven expertise in media data and analytics to enable data-driven decision-making.
• Strong cross-functional influencing to align stakeholders from Finance to DDX.
• Growth-hacking mindset with a passion for innovation and test formats.
• People development and upskilling the media community through knowledge sharing.
• Skilled in improving collaboration between brands, e-commerce, and media agencies.

Aufgaben

• Develop and oversee the annual media plan from draft to final approval.
• Plan media budgets in collaboration with OneMedia and agencies on strategic and operational levels.
• Co-own BetIQ and continuously analyze performance to maximize ROI.
• Collaborate with internal Marketing/AI teams and external partners to create cross-channel synergies.
• Develop strategic campaign briefings and drive continuous improvement by integrating test & learn agenda into every campaign.
• Integrate best practices and sustainability approaches while conducting test & learn excellence.

Kenntnisse

Analytics

Influencer

Innovator

Leader

Strategic Integrator

Jobbeschreibung

Join us to create the beauty that moves the world!

As a global leader and Beauty-Tech pioneer, we are looking for passionate talents who want to actively shape our success story. In a constantly changing world, we identify the latest trends, act data-driven, and develop innovations that merge beauty with technology.

Over 86.000 employees in over 150 markets commit themselves every day to turn our vision of a sustainable and forward-looking beauty industry into reality.

At L’Oréal, we live a culture of learning, personal development, and entrepreneurship. We offer our employees numerous opportunities to expand their skills, take responsibility, actively shape their careers, and thus have a positive impact. With our long history of innovation and our commitment to sustainability issues, we set standards for responsible entrepreneurship.

Are you ready to shape the beauty world of tomorrow? Then become part of our team.

The Role

As (Division) Media Manager (m/f/d), you lead and develop the brand media strategy by linking division goals with CDMO innovation, ensuring a full-funnel approach that fosters strong consumer connections and data-driven excellence.

Your Tasks

• Strategy: Develop and oversee the annual media plan from initial draft to final approval for the brand.
• Budgeting: Plan media budgets in collaboration with OneMedia and agencies on strategic and operational levels.
• Optimization: Co-own BetIQ and continuously analyze performance to maximize ROI and identify growth opportunities.
• Synergy: Collaborate with internal Marketing/A&I teams and external partners to create cross-channel synergies.
• Campaign: Develop strategic campaign briefings and drive continuous improvement by integrating cutting-edge innovations and structured text-and-learn agenda into every campaign.
• Innovation: Integrate best practices and sustainability approaches while conducting test & learn excellence.

Your Profile

• Analytics Expert: Proven expertise in media data and analytics to enable data-driven decision-making.
• Influencer: Strong track record in cross-functional influencing to align stakeholders from Finance to DDX.
• Innovator: Passion for innovation priorities and scaling new test formats with a growth-hacking mindset.
• Leader: Dedicated to people development and upskilling the media community through knowledge sharing.
• Strategic Integrator: Skilled in improving ways of working between brands, e-commerce, and media agencies.

Our Offer

• A permanent employment contract in a crisis-resistant, growing market with a comprehensive range of social benefits.
• An attractive and competitive remuneration package as well as a voluntary profit-sharing scheme.
• Individual personal and professional development, a strong learning curve, strong team spirit and an open, cooperative corporate culture.
• Diverse national and international development perspectives.

Diversity, Equity & Inclusion

At L’Oréal, we know that true innovation and creativity arise from diversity. That’s why we actively foster a work environment grounded in diversity, equity and inclusion. We value the unique perspectives and talents of our employees as the key to our success.

Discrimination or harassment of any kind, for example, based on sex, skin color, religion, sexual orientation, gender identity, age, origin, disability, or other protected characteristics, is not tolerated at our company. Diversity and inclusion are firmly embedded in our corporate culture. If you’d like to learn more about this and our initiatives in this area, please visit here.