Director Marketing (m/f/d)

Adsquare GmbH; Berlin; Hybrid; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

Eine dynamische Firma in der Programmatic Advertising-Branche sucht einen Director Marketing, der staatliche Verantwortung für die globale Marketingfunktion übernimmt. Der ideale Kandidat bringt über 7 Jahre Erfahrung aus der B2B-Marketingbranche mit, leitet ein engagiertes Team und stellt sicher, dass die Marketingstrategien mit den übergeordneten Unternehmenszielen übereinstimmen. Flexible Arbeitsmodelle und eine offene Unternehmenskultur mit vielen Entwicklungsmöglichkeiten bieten die Perspektive, die eigene Karriere in einem wachsenden Umfeld entscheidend voranzutreiben.

Leistungen

30 Urlaubstage pro Jahr

Individueller Jahresbudget für Weiterbildung

BVG-Firma Ticket

Urban Sports Club Mitgliedschaft

Betriebliche Altersvorsorge

Regelmäßige Teamevents

Neueste Hardware

Qualifikationen

• 7+ Jahre Erfahrung im B2B-Marketing, mindestens 3 Jahre in einer Führungsrolle.
• Erfahrung in der Adtech- oder B2B-SaaS-Branche von Vorteil.
• Fähigkeit, Teams zu coachen und hohe Leistungsstandards zu fördern.

Aufgaben

• Entwicklung und Umsetzung der Marketingstrategie.
• Leitung eines leistungsstarken Marketingteams.
• Überwachung aller Marketingoperationen und KPIs.

Kenntnisse

Teamführung

Strategisches Denken

Datengetriebenes Management

Kommunikation

Resilienz

Jobbeschreibung

Intro

We are seeking a strategic and hands on Director Marketing to join our Leadership Team and take full ownership of our global marketing function. As the leader of this core function, you will be responsible for developing and executing a powerful marketing strategy that drives brand leadership, pipeline growth, and measurable revenue impact in the programmatic advertising industry.

Our company is built on a foundation of clarity, discipline, and accountability. We operate within a structured framework that empowers our teams to execute effectively and achieve ambitious goals. The Director Marketing holds a critical seat on our Leadership Team, and is expected to embody our core values of Drive, Resilience, No BS, Humility, and a strong Moral Compass to steer our brand and communications with integrity and purpose.

About the team

Your Mission

As the leader of the Marketing function, you are accountable for the following:

• Team Leadership & Performance

  • Lead, mentor, and develop a high-performing marketing team, fostering a culture of ownership and accountability.

  • Set clear quarterly priorities for the department and manage the team towards achieving these key objectives.

  • Oversee all departmental operations, conduct regular performance check-ins, and remove roadblocks to ensure your team's success.

• Marketing Strategy & Vision

  • Develop, own, and execute the company's marketing strategy, ensuring tight alignment with our long-term vision and annual business objectives.

  • Define and sharpen our market positioning, messaging, and go-to-market strategies to solidify our leadership in the location intelligence space.

  • Own the Marketing Plan and ensure it is communicated with clarity and executed with discipline across the organisation.

• Marketing Operations & Measurement

  • Oversee all marketing operations, including the marketing technology stack, budget management, and departmental KPIs to ensure a high-ROI function.

  • Drive the full marketing funnel, from brand awareness and demand generation to lead nurturing and sales pipeline contribution, with a relentless focus on data-driven optimisation.

  • Establish and report on key performance indicators that clearly communicate the marketing team's contribution to company-wide revenue goals.

• Brand, PR & Communications

  • Elevate our brand presence globally, establishing the company as the definitive thought leader in our category through a cohesive content and communications strategy.

  • Direct all PR and media relations efforts to secure high-impact coverage and manage our corporate reputation.

  • Ensure brand consistency and a powerful, unified voice across all internal and external communication channels.

• Events & Sponsorships

  • Define and execute a high-ROI strategy for our presence at global industry events, trade shows, and sponsored initiatives.

  • Leverage events to build our brand, strengthen client relationships, and generate qualified leads for the sales team.

Ideally you are

Your Profile

• 7+ years of progressive B2B marketing experience, with at least 3+ years of experience managing marketing teams and strategy, preferably within the adtech, martech, or B2B SaaS industry.

• Demonstrated success in leading, developing, and holding teams accountable to high-performance standards. You are a natural coach who knows how to foster ownership.

• A strong aptitude for structured, data-driven management frameworks and a culture of accountability is essential.

• A strategic thinker with the Drive to roll up your sleeves and execute. You are as comfortable defining strategy as you are analysing a campaign dashboard.

• A "No BS" approach to communication and problem-solving; you focus on what matters and drive towards clarity and results.

• Resilience and composure in a fast-paced, high-growth environment, with the ability to turn challenges into opportunities for growth.

• A Humble leader who champions the team’s success and fosters a collaborative, respectful, and high-trust environment.

• Fluent in English; professional proficiency in German is a plus.

What you will do

Desired Background

Our Software Stack

Your Opportunities

• A seat on the Leadership Team, giving you a direct voice in shaping the strategic direction and future of the entire company.

• The autonomy to build and scale a world-class marketing function within a proven operational framework designed for clarity and execution.

• Directly impact the growth trajectory of a market leader at the intersection of data, advertising, and technology.

• Work within a transparent, accountable, and value-driven culture where your contributions are highly visible and deeply valued.

• Lead a talented team and make a tangible mark on a dynamic and innovative industry.

Why us?

On top of a competitive package…

• We are open to flexible work models: we work on a hybrid mode and remotely from anywhere in the world up to 3 months per year
• To encourage education and professional growth, we offer an individual yearly budget of 1.200€
• You are entitled to 30 vacation days per year
• We offer BVG company ticket, Urban Sports Club membership, company pension scheme
• Regular team events and company events organised by our People team (Trust us, they know how to throw a party!)
• We equip you with the latest hardware and provide you with all the tools you need to thrive

Desired start date

Locations