Director Marketing Automation

Global Education Movement at Southern New Hampshire University; Deutschland; Remote; EUR 86.000 - 139.000; Vollzeit

Zusammenfassung

A leading educational institution is seeking a Director of Marketing Automation to oversee Salesforce Marketing Cloud and implement innovative marketing strategies. The role requires extensive experience in marketing automation and CRM, focusing on improving student engagement and communication. This position offers a competitive salary and exceptional benefits, with the flexibility to work remotely within approved states.

Leistungen

High-quality medical insurance

Low-cost dental and vision plans

5 weeks paid time off

Employer-funded retirement

Free tuition program

Parental leave

Mental health resources

Qualifikationen

• 7+ years of marketing automation experience.
• 7+ years managing Marketing Technology solutions.
• 7+ years of CRM experience, preferably Salesforce.

Aufgaben

• Lead adoption of the marketing automation platform.
• Manage daily operations of Salesforce Marketing Cloud.
• Develop marketing automation strategies to improve student persistence.

Kenntnisse

Marketing automation experience

Managing Marketing Technology solutions

CRM experience

Leadership

Ausbildung

Bachelor's degree

Tools

Salesforce Marketing Cloud

Marketo

Eloqua

Jobbeschreibung

Southern New Hampshire University is a team of innovators. World changers. Individuals who believe in progress with purpose. Since 1932, our people-centered strategy has defined us — and helped us grow a team that now serves over 180,000 learners worldwide.

Our mission to transform lives is made possible by talented people who bring diverse industry experience, backgrounds and skills to the university. And today, we're ready to expand our reach. All we need is you.

Make an impact — from near or far

At SNHU, you'll have the option to work remotely in the following states: Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin and Wyoming.

We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. Employees must reside in, and work from, one of the above approved states.

The opportunity

Reporting to the Assistant Vice President Nurture Marketing, the Director of Marketing Automation guides the use of marketing automation using Salesforce Marketing Cloud and launch industry-leading engagement strategies. This position is remote. #LI-remote

What you'll do:

• Lead Adoption of the university-wide marketing automation platform (Salesforce Marketing Cloud).

• Hands-on lead the daily management of Salesforce Marketing Cloud.

• Build new and improve existing marketing automation journeys aimed at KPI's to drive business impact through a performance marketing mindset.

• Lead high impact projects by guiding marketing automation team members and partnering with internal stakeholders.

• Develop and deliver against a backlog of marketing automation ideas to improve student persistence.

• Maintain a best-in-class Marketing Automation QA process to ensure accurate delivery of communications from Salesforce Marketing Cloud.

• Promote best practices within the Marketing Automation platform and surrounding marketing technology solutions.

• Champion international email compliance projects, within Marketing Cloud, to support CAN-SPAM, CASL, and GDPR.

• Partner with internal stakeholders to adapt and support of student/prospect communications, with an eye towards optimizing student experience through relevance and personalization.

• Be the product owner for Salesforce Marketing Cloud, overseeing daily operations of the platform, including compliance, troubleshooting, and ongoing enhancements.

• Challenge and desire to improve the customer experience using marketing technology and engagement strategies.

• Responsible for the delivery workstream that deploys all ad-hoc communications from within Salesforce Marketing Cloud.

• Manage the health and deliverability of SNHU's email sending IP addresses.

• Attendance, punctuality, and reliability are essential functions of this role.

• Other responsibilities as assigned.

What we're looking for:

• 7+ years of marketing automation experience. (Example: Salesforce Marketing Cloud, Marketo, Eloqua).

• 7+years of experience managing Marketing Technology solutions

• 7+ years of CRM experience (preferably Salesforce).

• Degree(s): Bachelor's degree

• Equivalent of experience in lieu of degree acceptable: Yes

We believe real innovation comes from inclusion - where different experiences, perspectives and talents are celebrated. So if you're wondering whether SNHU is right for you, take the leap and apply. You might be just the person we're looking for.

Compensation

The annual pay range for this position is $100,560.00 - $160,926.00. Actual offer will be based on skills, qualifications, experience and internal equity, in addition to relevant business considerations. We expect this position to be hired in the following target hiring range $111,119.00 - $150,338.00.

Exceptional benefits (because you’re exceptional)

You’re the whole package. Your benefits should be, too. As a full-time employee at SNHU, you’ll get:

• High-quality, low-deductible medical insurance

• Low to no-cost dental and vision plans

• 5 weeks of paid time off (plus almost a dozen paid holidays)

• Employer-funded retirement

• Free tuition program

• Parental leave

• Mental health and wellbeing resources