Director Global Paid Media (m/f/d)

Clark Germany GmbH; Berlin; Vor Ort; Vertraulich; Vollzeit

Zusammenfassung

A leading digital media company in Berlin is seeking a Director of Global Paid Media to define strategy and oversee operations across all digital media investments. The ideal candidate will have extensive experience in managing paid media, particularly with Google Ads and Meta, and demonstrate strong leadership and analytical skills. This role is pivotal for driving brand growth and customer acquisition in a dynamic environment.

Qualifikationen

• 4+ years managing global digital media operations.
• Hands-on experience with major digital platforms.
• Strong understanding of martech and data-driven optimization.

Aufgaben

• Define strategy and oversee digital media operations.
• Lead a high-performing paid media team.
• Take ownership of performance metrics.

Kenntnisse

Proven experience in digital media operations

Expertise in Google Ads and Meta

Analytical and results-oriented mindset

Strong leadership skills

Project and time management

Collaborative mindset

Tools

Google Ads

Meta

Jobbeschreibung

Your tasks

Reporting to the International VP of Growth, the Director of Global Paid Media (f/m/d) will be responsible for defining strategy, driving execution, and overseeing day-to-day operations across all digital media investments at Clark. This is a pivotal leadership role within the Global Growth organization, as digital media serves as a fundamental driver of brand awareness, customer acquisition, and long-term growth across all geographies.

This role requires deep expertise in paid media management at scale, a strong track record of people leadership, and a passion for innovation in the ever-evolving digital media landscape. The ideal candidate will demonstrate fluency across dominant platforms (Google Ads, Meta) as well as emerging formats such as influencer marketing, podcast advertising, digital out-of-home (DOOH), connected TV (CTV), and other programmatic channels.

Your main tasks will include:

1. Team Leadership

• Lead and develop a high-performing global paid media team structured around core verticals:
  • Paid Search & Google Ads
  • Paid Social & Display
  • Affiliates & Large Publishers (including influencers and podcasting)
  • Foster a collaborative, inclusive, and high-standards culture, with a strong emphasis on mentorship, career development, and team empowerment.

2. Paid Media Strategy & Operations

• Own the global paid media strategy and execution roadmap across all digital channels.
• Champion martech integration to support automation, personalization, measurement, and test-and-learn capabilities.
• Manage direct relationships with major media partners (e.g., Google, Meta, TikTok, large publisher networks).
• Ensure tight collaboration with cross-functional teams in Product & Technology, Sales, Finance, Legal, and local market teams.

3.** **Performance Accountability

• Take full ownership of paid media performance metrics, including media spend efficiency, customer acquisition cost (CAC), and return on investment (ROI).
• Ensure rigorous measurement frameworks are in place to optimize campaigns for both short-term performance and long-term customer lifetime value (CLV).

4. Stakeholder Engagement

• Serve as the strategic voice for paid media within the Global Growth organization and beyond.
• Effectively communicate plans, insights, and results to senior stakeholders and cross-functional teams.
• Act as an internal thought leader and advocate for innovation across paid media channels and methodologies.

5. Talent Development

• Create a culture of continuous learning, experimentation, and operational excellence.
• Attract, nurture, and retain top talent to build a world-class media organization that supports Clark’s global growth ambitions.

Requirements

• Proven Experience: 4+ years of experience managing global digital media operations across multiple markets and channels, with a focus on scalable, high-impact execution.
• Platform Expertise: Hands-on experience with major digital platforms, especially Google Ads and Meta; familiarity with newer formats such as influencer and programmatic media.
• Technical & Martech Integration: Strong understanding of marketing technology stacks, 1st-party data activation, and data-driven performance optimization.
• Commercial Acumen: Demonstrated ability to manage large budgets and align media outcomes with broader commercial goals in collaboration with finance and sales functions.
• Analytical & Results-Oriented: Clear track record of driving measurable growth and ROI through strategic media investments.
• Leadership Skills: Empathetic, motivational, and visionary leader with the ability to build trust, inspire teams, and influence stakeholders.
• Project & Time Management: Highly organized and detail-oriented, capable of managing multiple initiatives in a fast-paced, dynamic environment.
• Collaborative Mindset: A strong communicator and team player who thrives in a cross-functional, global organization.