Director Digital Marketing & CRM (E-commerce) (m / f / d)

CYBEX GmbH; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A global leader in child safety is seeking a Digital Marketing Manager to develop and execute comprehensive marketing strategies. This role requires expertise in performance marketing and CRM, along with strong leadership skills to manage an international team. The ideal candidate should have a hands-on approach and an analytical mindset. Fluency in English is mandatory, and German is a plus.

Qualifikationen

• 3-5 years in a leadership role in digital marketing.
• Proven experience in performance marketing and CRM.
• Strong understanding of digital media channels.

Aufgaben

• Develop and execute global digital marketing strategy.
• Oversee campaign planning and execution.
• Lead international team of channel experts.

Kenntnisse

Full-funnel digital marketing

Performance marketing

CRM

Project management

Analytical mindset

Leadership skills

Content collaboration

Fluent in English

German knowledge

Tools

Salesforce Marketing Cloud

Google Analytics 4

Meta Ads Manager

Jobbeschreibung

Overview

CYBEX is a company that places tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX is a leader in child safety and an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers to help parents keep their little ones safe in style. After growing rapidly in recent years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill

• Develop and execute the global digital marketing and CRM strategy across performance marketing, digital brand campaigns, and consumer lifecycle communications — ensuring full-funnel impact across organic search, paid media, and CRM channels.
• Oversee campaign planning and execution across all relevant digital platforms, including Google, Meta, display, affiliate networks, and email marketing.
• Ensure a consistent, data-driven consumer journey from acquisition to retention to drive Customer Lifetime Value (CLV).
• Lead personalization and marketing automation efforts across all touchpoints using Salesforce Marketing Cloud, a Consumer Data Platform (CDP), and related CRM tools.
• Manage and develop an international team of channel experts (performance marketing, paid social, CRM, retention).
• Collaborate closely with content, UX, merchandising, and brand marketing teams to align messaging and optimize the end-to-end digital experience.
• Define, track, and analyze key performance indicators (e.g., traffic, ROAS, conversion, retention, CLV), using data insights to guide continuous improvement.
• Support regional markets (EU, US, and others) with tailored digital strategies aligned with local needs and global brand objectives.
• Champion a strong test-and-learn culture, continuously exploring and piloting new growth and targeting opportunities.

Your stroll to Cybex

• Years of experience in full-funnel digital marketing, including at least 3–5 years in a leadership role.
• Proven track record in performance marketing, direct-to-consumer (DTC) CRM, and email marketing.
• Strong understanding of key digital media channels, including Google, Meta, display, and affiliate marketing, as well as lifecycle marketing.
• Hands-on mindset with a willingness to dive into platforms, tools, and processes when needed.
• Experience with tools such as Google Analytics 4, Salesforce Marketing Cloud, and Meta Ads Manager.
• Analytical mindset with a strong grasp of data-driven decision-making and key customer metrics (e.g., CLV, ROAS, CSR, retention).
• Strong leadership skills with the ability to coach, motivate, and structure international teams.
• Comfortable working cross-functionally with content, UX, merchandising, brand, and regional market teams.
• Excellent project management and prioritization skills in a fast-paced, growth-oriented environment.
• Fluent in English; German is a plus.

About CYBEX

CYBEX operates globally and has employees from copious nations. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.