Director Brand Development & Media (m/f/d)

TN Germany; München; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

An established industry player is seeking a Director of Brand Development & Media to elevate its premium positioning. This role involves shaping brand strategy, leading a talented team, and executing media plans to enhance brand perception. The ideal candidate will possess over a decade of experience in strategic brand management, with a proven ability to inspire teams and drive innovation. Join a dynamic environment that values creativity and offers flexible working arrangements, a supportive culture, and numerous perks that promote work-life balance. This is an exciting opportunity to make a significant impact in a thriving e-commerce company.

Leistungen

30 days of paid vacation

Flexible working mode

Health and wellbeing offerings

Company daycare

Discounted green mobility options

Subsidized company pension scheme

Regular company events

40% off Westwing Collection

Qualifikationen

• 10+ years in brand management for leading consumer brands.
• Proven leadership in managing senior-level teams.

Aufgaben

• Lead brand strategy and ensure coherent brand identity.
• Develop impactful brand awareness campaigns.

Kenntnisse

Strategic Brand Management

Leadership

Media Planning

Digital Marketing

Communication Strategy

Negotiation

Ausbildung

Bachelor's Degree in Marketing or Business

Master's Degree in Business Administration

Jobbeschreibung

Social network you want to login/join with:

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Client:

Westwing Home & Living

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

1c77d5b9dd90

Job Views:

1

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

JOIN OUR TEAM

The Westwing brand is our most valuable asset. As a pioneering e-commerce company, we have built a strong foundation and now it’s time to elevate our premium positioning and drive greater impact. As Director of Brand Development & Media, you will take this function to the next level, shaping strategy, increasing effectiveness, driving efficiency, and ensuring a powerful and consistent brand presence across all touchpoints. Reporting directly to the CMO, you will lead a team of five senior professionals and collaborate closely with key stakeholders. This position is unlimited and located in Munich.

WHAT YOU'LL DO

1. Lead and define Westwing’s brand strategy, ensuring a strong, coherent brand identity across all touchpoints.
2. Develop and execute impactful brand awareness campaigns, enhancing brand perception and engagement.
3. Identify key opportunities to strengthen brand value and increase brand talkability.
4. Build a robust Consumer & Market Insights (CMI) function to provide strategic direction and fuel brand growth.
5. Develop a new media strategy and implement an effective media plan across all markets.
6. Create and refine brand guidelines, ensuring consistency across all communication channels.
7. Establish a compelling roadmap for brand partnerships and sponsorships, reinforcing Westwing’s premium positioning.
8. Ensure the continuous evolution of our brand and marketing approach in response to changing market conditions and consumer needs.
9. Foster a culture of creativity while maintaining strategic discipline, operational excellence, and high performance.

YOU COME WITH

1. 10+ years of experience in strategic and operational brand management, brand architecture, narrative development, and communication strategy for leading consumer brands.
2. Proven leadership experience, successfully managing and inspiring senior-level teams with a passionate, empathetic, and hands-on leadership style.
3. Strong expertise in strategic planning, negotiation, and execution of media plans.
4. Experience in digital units or e-commerce is a strong advantage.
5. An entrepreneurial and solution-oriented mindset, with the ability to think strategically while also being hands-on.
6. A visionary and proactive approach, with a strong ability to integrate new technologies, drive innovation, and effectively prioritize in a fast-paced environment.
7. Deep enthusiasm for premium brands, particularly in design, fashion, beauty, and interiors.
8. Fluency in English (German would be a plus) paired with excellent communication skills.

WHY WESTWING

Aside from our awesome team and shared purpose, we offer a variety of additional benefits. Come work with us and get:

• An inspiring, international, informal, and nonpolitical environment for you to take ownership and grow your career.
• A unique culture based on trust, support, and collaboration, where we foster open communication with our biweekly Company All-Hands, feedback channels like Officevibe, and regular Q&A sessions.
• Flexible working mode: roughly 60% remote, 40% in-office working policy.
• Up to 4 weeks of temporary work-from-anywhere per year.
• 30 days of paid vacation per year.
• A beautiful, centrally located, and dog-friendly office with free beverages, cafeteria with different lunch options, open spaces, and a sunny terrace.
• 40% off Westwing Collection in our shop, 25% off all third-party brands, 10% family & friends vouchers, Westwing Vouchers for special occasions.
• Regular company and team events like Movie Nights, Oktoberfest, Summer Parties, and more.
• Health and wellbeing offerings including sports memberships, mental health support, coaching, vaccinations, skin checkups, and more.
• Discounted green mobility options with public transport or JobRad.
• Company daycare “Westwing Wichtel” next to our HQ and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munich.
• Subsidized company pension scheme.
• “Social Impact Day” to do good for the environment and society.