Digital Marketing Specialist (m / f / d)

UTS innovative Softwaresysteme; Köln; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

A leading provider of SaaS solutions for the property industry is seeking a Digital Marketing Specialist to join their Revenue Marketing Team in DACH. This role involves driving demand generation through multichannel digital marketing strategies, optimizing customer marketing programs, and analyzing campaign performance. The ideal candidate will have extensive B2B digital marketing experience and a strong proficiency in marketing automation tools.

Leistungen

30 days of vacation plus holidays on December 24th and 31st

Flexible and mobile work options

Opportunities for personal development through training

JobRad for commuting and cycling

Qualifikationen

• 23+ years of B2B digital marketing experience.
• Proficient in Marketing Automation tools.
• Hands-on experience managing campaigns on ad platforms.

Aufgaben

• Increase inbound traffic and lead generation for the product portfolio.
• Manage multichannel digital marketing campaigns.
• Analyze data and monitor progress for accountability.

Kenntnisse

B2B digital marketing

Marketing Automation

SEO

CRO

Google Analytics

Ausbildung

Bachelor's degree in Marketing

Tools

HubSpot

Marketo

Jobbeschreibung

Aareon is the leading provider of SaaS solutions for the European property industry. With our software, we digitise and connect the industry, supporting our clients in optimizing processes and acting more sustainably. Our solutions address major challenges of our time: climate change, housing shortage, and skills shortage.

We value a working environment where diversity and flexibility are appreciated, cooperation in partnership and mutual support in the team are standard, and learning is seen as an opportunity.

Become part of our international team! Join #OneAareon! We look forward to meeting YOU!

Aareon is Europe's leading provider of SaaS solutions for the real estate sector and is driving the digital transformation of the industry. In property management, Aareon IMMO management's intelligent software solutions offer efficient ways to manage and maintain properties while digitally integrating all stakeholders. Our property management software solutions include PowerHaus, Karthago, HausPerfekt, and Aareon Hausverwaltung.

We are seeking a Digital Marketing Specialist (m/f/d) to join the Revenue Marketing Team in DACH. As a demand generation and growth tactics expert, you will be the subject matter expert on digital marketing. With your growth mindset, you will expand our reach into target audiences, generate demand, and capture leads.

This is your opportunity to be a trailblazer as we transition to modern revenue marketing. We are industry leaders with robust marketing technology and a talented team. We need your passion, drive, and skills to elevate us to the next level.

Your Tasks :

1. Increase inbound traffic, lead generation, and onsite conversion for the Aareon Verwaltung product portfolio.
2. Manage multichannel digital marketing, including digital channels and platforms such as LinkedIn and Google. Execute digital campaigns on paid and owned channels to drive inbound.
3. Build and optimize an effective customer marketing program with digital nurturing campaigns and product-led growth initiatives.
4. Design, execute, and optimize email marketing campaigns, nurture flows, and landing pages using HubSpot.
5. Support digital commerce initiatives and enhance the online purchasing experience.
6. Analyze data, monitor progress, and be accountable for results. Ensure relevant data from web advertising platforms is integrated into HubSpot and Sales Cloud.

Your Profile :

1. Bachelor's degree in Marketing with digital marketing certifications.
2. 23+ years of B2B digital marketing experience, preferably in high-volume, high-transaction markets.
3. Proficient in Marketing Automation tools (HubSpot, Marketo, or similar).
4. Hands-on experience managing campaigns on main ad platforms, CRO, and SEO.
5. Familiar with Google Analytics, Salesforce reporting; knowledge of attribution is a plus.

Our Benefits :

1. 30 days of vacation plus holidays on December 24th and 31st.
2. Work-life balance through flexible and mobile work options.
3. Future-oriented workplace in the growing IT solutions segment on a stable foundation.
4. Opportunities for personal development through individual training.
5. JobRad for commuting and cycling.

Required Experience :

Unclear seniority level.

Key Skills

Employment Type: Full-Time

Experience: 23+ years

Vacancy: 1