Digital Marketing Specialist

Trabajosihay; Deutschland; Remote; EUR 30.000 - 45.000; Teilzeit

Zusammenfassung

An architecture association seeks a Digital Marketing Specialist to elevate its digital presence and engage its community. This role involves diverse tasks from campaign development to graphic design and email marketing. Ideal candidates will possess strong creative skills, digital marketing experience, and a degree in a relevant field. A passion for architecture or design is a plus. This position starts as a contractor role with a possibility of transitioning to full-time.

Qualifikationen

• 1–3 years of digital marketing or editorial content production experience, ideally in a nonprofit setting.
• Strong proficiency in Adobe Creative Suite and email marketing platforms.
• Outstanding writing, editing, layout, and visual storytelling skills.

Aufgaben

• Develop and execute integrated digital campaigns.
• Manage and produce weekly email campaigns.
• Design visually compelling marketing materials.

Kenntnisse

Digital marketing

Graphic design

Content strategy

Project management

Email marketing

Social media management

Ausbildung

Associate’s or bachelor’s degree in marketing, digital communications, graphic design, journalism, or a related field

Tools

Adobe Creative Suite

Canva

WordPress

Constant Contact

Mailchimp

Jobbeschreibung

Job Summary:
The Digital Marketing Specialist for AIA Las Vegas and AIA Nevada plays a critical role in elevating the voice of architects, advancing the power of design, and strengthening our visibility across digital platforms. This position leads the development and execution of creative, mission-driven digital strategies that support member engagement, program promotion, and organizational storytelling.

From managing a robust email ecosystem to designing and publishing a 50+ page monthly newsletter, this role requires a blend of design expertise, content strategy, and project management. The ideal candidate is a collaborative, tech-savvy communicator who can translate complex ideas into compelling digital content that aligns with our mission to inspire, empower, and transform communities.

Responsibilities:
Digital Strategy & Campaign Development
• Develop and execute integrated digital campaigns to promote programs, advocacy, and events.
• Manage content calendars aligned with organizational goals and seasonal priorities.
• Ensure brand consistency across all channels in alignment with AIA national and chapter branding guidelines.

Email Marketing & Digital Publications
• Manage and produce weekly email campaigns, including event announcements, advocacy alerts, and member communications.
• Oversee the full editorial lifecycle of AIA Las Vegas’s monthly digital newsletter (50+ pages), including layout design, content collection, formatting, editing, and distribution.
• Collaborate with internal staff, committees, and contributors to ensure timely and accurate content that reflects current programs and member interests.
• Track engagement and performance metrics to refine outreach strategies and maximize member engagement.

Graphic Design & Brand Assets
• Design visually compelling marketing materials including flyers, social media graphics, digital ads, presentations, signage, and event collateral using Canva and Adobe Creative Suite.
• Maintain and evolve branded templates, toolkits, and design systems to support consistent communication and scalable content creation.
• Assist in the development of sponsor recognition materials, partner advertisements, and branded assets for use across digital and print.

Website Management
• Maintain and update the AIA Las Vegas and AIA Nevada websites, ensuring accuracy, usability, accessibility, and mobile responsiveness.
• Optimize site architecture and content for SEO best practices and intuitive user navigation.
• Integrate event registration platforms, member tools, and third-party services into the site as needed.

Social Media & Community Engagement
• Create and schedule mission-aligned social media content across Instagram, LinkedIn, and Facebook.
• Monitor engagement, respond to comments and inquiries, and grow audience reach through strategic storytelling and real-time coverage.
• Use analytics to assess performance, identify trends, and optimize digital engagement across platforms.

Event Marketing & Sponsorship Fulfillment
• Collaborate with the events team to promote major initiatives including the Annual Golf Tournament, Product Show, Design and Service Awards, and Scholarship Program.
• Coordinate digital promotional materials, registration workflows, and pre/post event marketing timelines.
• Support live event media including slideshows, signage, digital backdrops, and social coverage.
• Track and fulfill digital marketing deliverables promised to sponsors, including logo placements, recognition in email and social media, and inclusion in newsletters or event materials.
• Maintain a sponsorship fulfillment checklist, working cross-functionally to ensure all commitments are delivered and documented.

Qualifications:.
• Associate’s or bachelor’s degree in marketing, digital communications, graphic design, journalism, or a related field (or equivalent experience).
• 1–3 years of digital marketing or editorial content production experience, ideally in a nonprofit, membership, or professional association setting.
• Strong proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, and WordPress or other CMS platforms.
• Experience with Constant Contact, Mailchimp, or similar email marketing platforms.
• Familiarity with Google Analytics, SEO best practices, and social scheduling tools.
• Outstanding writing, editing, layout, and visual storytelling skills.
• High level of organizational and project management ability, including managing deadlines for multi-contributor publications.
• Interest in architecture, design, or the built environment is a plus.

Equal Opportunity Employer:
AIA Las Vegas and AIA Nevada are equal-opportunity employers and prohibit discrimination based on race, color, religion, sex, national origin, age, disability, or any other legally protected status.

*Contractor for 40 Hours with Opportunity of Future Full Time Employee Hire*