Digital Marketing Specialist

PIB Group; Deutschland; Remote; EUR 31.556 - 52.594; Vollzeit

Benefits dieser Stelle

26 days’ holiday

Company pension

Healthcare support

Flexible benefits

UK-based remote working

Hybrid option

Zusammenfassung

PIB Group is hiring a Digital Marketing Specialist to deliver campaigns, improve multiple brand websites and help generate leads. You will manage email journeys, SEO improvements, and paid media across PPC and social channels, using GA4, GTM and HubSpot where appropriate.

This remote role offers UK-based work with potential hybrid options and occasional travel for meetings. The successful candidate will be hands-on, technically confident and collaborative within a growing Specialty Marketing

Qualifikationen

• Hands-on experience with websites, organic search and paid media.
• Strong WordPress, on-page and technical SEO skills; practical HTML/CSS knowledge.
• Experience building email campaigns and automated journeys; familiarity with ad platforms.

Aufgaben

• Build, test and deliver email campaigns across multiple PIB brands.
• Support development and improvement of the website portfolio including SEO checks and launches.
• Manage paid search and paid social campaigns; tracking and lead generation for Sales teams.
• Deliver on-page and technical SEO improvements; measure performance with GA4 and GTM.
• Proactively use AI tools to improve digital delivery within policies.

Kenntnisse

WordPress

SEO

HTML/CSS

Email campaigns

Google Ads

LinkedIn Ads

GA4

Campaign tracking

Tools

Google Analytics (GA4)

Google Tag Manager

HubSpot

Jobbeschreibung

PIB Group

The Role – Digital Marketing Specialist

Join PIB Group’s growing Specialty Marketing team, working across a varied portfolio of brands in insurance, employee benefits and risk management. You’ll deliver campaigns, improve websites and support lead generation in a role where your work will have a visible impact.

This is a hands‑on delivery role across multiple PIB brands. The Digital Lead will set priorities and standards; you’ll turn agreed briefs into completed work across email, websites, landing pages, SEO, paid media, tracking and reporting. It is not a purely strategic, single‑channel or agency‑management role.

This role is available on a UK‑based remote basis, with occasional travel for team meetings, conferences and other essential in‑person activity. Candidates who prefer hybrid working may also work from a suitable PIB office.

What you’ll be doing:

• Build, test and deliver email campaigns and automated email journeys or flows across multiple PIB brands.
• Support the ongoing development and improvement of our website portfolio, including website rebuilds, page building, content migration, SEO checks, quality assurance and launch activity.
• Build, manage and optimise paid search and paid social campaigns, including setup, landing pages, conversion tracking, reporting and lead generation for Sales teams.
• Deliver on‑page and technical SEO improvements, and use GA4, Google Tag Manager and campaign tracking to measure performance and produce clear, actionable reporting.
• Take a proactive, responsible approach to AI: use approved tools to improve digital delivery, identify opportunities to adopt new capabilities as they become available, and work within PIB’s AI, data protection and regulatory policies.

What we’re looking for:

• Hands‑on experience across websites, organic search and paid media, with strong WordPress, on‑page and technical SEO skills and practical HTML and CSS knowledge.
• Experience building email campaigns and automated journeys using email marketing or marketing automation platforms, alongside experience with Google Ads, LinkedIn Ads, GA4, Google Tag Manager and campaign tracking. HubSpot experience would be advantageous.
• Able to manage multiple priorities across an evolving portfolio of brands and websites, taking briefs from the Digital Lead, asking sensible questions and delivering accurate, properly tested work without heavy supervision.
• A practical delivery mindset and a proactive, responsible interest in AI. Experience in insurance, financial services or another regulated sector would be an advantage.

You do not need to be an expert in every area listed. If you are strong in some of these areas, have good technical confidence and are a quick learner who is keen to develop, we would still like to hear from you.

What You Will Get:

• Salary up to £45,000 depending on experience.
• An attractive benefits package, including 26 days’ holiday, company pension, access to healthcare support and a range of other flexible benefits.
• UK‑based remote working, with hybrid working available if preferred.
• A collaborative and supportive environment where you can build your skills and grow your career.

Why PIB Group?

PIB Group is one of the UK’s fastest‑growing insurance businesses, offering real career progression, professional development, and a collaborative culture where your work truly matters.

We encourage our people to be collaborative, with entrepreneurship at our core. We are a fast‑paced, growing organisation and an exciting place to be.

We also value ambition and creative thinking. You don’t have to tick every box to apply, if you bring fresh ideas and a drive to grow, we’d love to hear from you!

Inclusion & Accessibility

We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation, or any other characteristic protected by law.

If you need this job advert in any other format or require any adjustments for your application or during the recruitment process, please reach out to [e-mail]

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