Digital Marketing Specialist

Shape Technologies Group; Darmstadt; Hybrid; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

Ein etabliertes internationales Unternehmen sucht einen Marketing-Spezialisten, der die digitale Marketingstrategie vorantreibt. In dieser spannenden Rolle sind Sie verantwortlich für die Generierung von B2B-Leads und die Optimierung von digitalen Werbemaßnahmen. Sie arbeiten in einem dynamischen, internationalen Team und haben die Möglichkeit, Ihre Ideen in einem schnell wachsenden Unternehmen einzubringen. Mit einem attraktiven Gehaltspaket und der Flexibilität, im Home-Office zu arbeiten, bietet diese Position eine hervorragende Gelegenheit für kreative Köpfe, die in der Marketingwelt einen Unterschied machen möchten.

Leistungen

IT-Ausrüstung

Mobiles Telefon

Möglichkeit zum Home-Office

Herausfordernde Aufgaben

Dynamisches internationales Team

Qualifikationen

• Mindestens 4 Jahre Erfahrung als Marketing-Spezialist oder in einer ähnlichen Rolle.
• Fundierte Kenntnisse in Social Media und digitalen Marketingkanälen.

Aufgaben

• Identifizierung und Analyse von B2B-Leads über digitale Marketingkanäle.
• Entwicklung und Verwaltung einer E-Commerce-E-Mail-Marketingstrategie.

Kenntnisse

B2B Lead Generation

Digital Marketing

Data Analysis

Communication Skills

Fluent in German

Fluent in English

Ausbildung

BSc/BA in Marketing

Equivalent Degree

Tools

Google Ads

MS Office

Marketing Software

Jobbeschreibung

Flow Europe GmbH is a 100% subsidiary of Flow International Corporation, Kent/Seattle (USA) and has own subsidiaries in Italy, Spain, France, UK and Czech Republic. The headquarter of Flow Europe is in Germany.

As an international company with more than 50 years of experience and more than 15,000 installed waterjet and abrasive waterjet systems, Flow is the world leader in development, manufacture and sales of ultrahigh-pressure (UHP) waterjet technology.

We are looking for the following person in our Darmstadt Office (Germany):

Main tasks:

• Identifying and analyzing opportunities to generate B2B leads via various digital marketing channels.
• Developing and managing an e-commerce email marketing strategy.
• Management and optimization of paid digital advertising measures (Google Ads, etc.).
• Development and implementation of digital marketing strategies to increase traffic and conversions in the Flow Spare Parts Webshop.
• Collaborate with Flow USA cross-functional teams and sales teams to improve communication and engagement with customers.
• Sparring partner for the management.

Your Profile:

• Minimum of 4 years demonstrable experience as a marketing specialist or in a similar role (industry sector would be a big plus).
• BSc/BA in Marketing, Communications or equivalent.
• Experience in generating B2B leads for capital goods.
• Sound knowledge of social media/digital marketing as marketing channels, data analysis and tools.
• Fluent in German and English.
• Very good verbal and written communication skills.
• Solid computer skills, including MS Office, marketing software.
• AI knowledge highly desirable.

What we offer:

• Permanent position in a fast-growing global company.
• Challenging tasks in a dynamic, international team.
• Attractive salary package.
• Possibility of home-office is given (2 days/week).
• IT equipment and mobile-phone.
• A varied and challenging job with a high degree of personal responsibility.

If you are interested, please send your CV in English and in German.