Digital Marketing Manager (m/f/d/x) - Paid Social

Talantir; Deutschland; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Modern offices with snacks and coffee

Team events and offsites

Descripción de la vacante

Shopfully is seeking a Digital Marketing Manager – Paid Social to join our Growth & Performance team in Germany. You will plan, execute and optimize cross-channel Paid Social campaigns across Meta, TikTok and Pinterest while collaborating with Sales and Product/Design to deliver exceptional client results.

The role requires 2+ years in Paid Social, strong data analytics, and fluent English with native German. A flexible hybrid work model and international campaigns offer diverse exposure.

Formación

• 2+ years of Paid Social marketing experience (agency or digital environment preferred).
• Hands-on experience managing campaigns on Meta, TikTok and Pinterest or similar platforms.
• Data-driven mindset with KPI-based optimization.
• Ability to think strategically across channels, not just within platforms.
• Experience creating clear and insightful performance reports.
• Proactive, ownership-driven approach and collaboration with teams and clients.

Responsabilidades

• Develop cross-channel strategies as part of Shopfully’s Offers Unlimited approach.
• Plan, execute and optimize Paid Social campaigns across platforms (Meta, TikTok, Pinterest).
• Own campaigns and client projects from planning to reporting.
• Monitor KPIs, analyze performance and optimize based on data.
• Set up and run A/B tests to improve effectiveness.
• Build targeting strategies to reach relevant audiences.
• Create performance reports and present results with the sales team.
• Identify opportunities and trends in social advertising.

Conocimientos

Paid Social

Campaign analytics

Cross-channel strategy

Reporting

Communication

Herramientas

Meta Ads

TikTok Ads

Pinterest Ads

Descripción del empleo

Who We Look For

We are looking for a Digital Marketing Manager – Paid Social, who will join our Growth & Performance team and play a key role in planning, executing and optimizing Paid Social campaigns for our clients. This role is ideal for someone who thrives working with data, driving measurable impact and collaborating cross-functionally to deliver best‑in‑class campaign performance.

What You Will Do

• Develop cross‑channel strategies as part of Shopfully’s Offers Unlimited approach, combining social media with our own performance channels like the Shopper Network.
• Plan, execute and optimize Paid Social campaigns across platforms such as Meta, TikTok and Pinterest.
• Take ownership of your campaigns and selected client projects from planning to reporting.
• Monitor campaign KPIs, analyze performance and continuously optimize based on data.
• Set up and run A/B tests to improve campaign effectiveness.
• Build targeting and segmentation strategies to reach relevant customer audiences.
• Create performance reports with actionable insights and present results together with the sales team to selected clients.
• Identify new opportunities and trends in social advertising.
• Work closely with Sales, Account Management and Product/Design to deliver successful campaigns for our clients.

What You Will Need

• 2+ years of experience in Paid Social marketing (agency or digital environment preferred).
• Hands‑on experience managing campaigns on Meta, TikTok, Pinterest or similar platforms.
• A data‑driven mindset and passion for optimizing campaigns through KPIs.
• The ability to think strategically across channels, not just within individual platforms.
• Experience creating clear and insightful performance reports.
• A proactive and results‑oriented approach — you take ownership and get things done.
• Strong communication and collaboration skills when working with teams, clients and partners.
• Business fluent English and native‑level German.

Diversity and Inclusion

At our company, we value diversity and actively encourage it — we believe a variety of perspectives and backgrounds makes us stronger. We focus on potential rather than on having a “perfect” CV. If this role excites you and you believe you could grow into it — even if you don’t tick every single box in the requirements — we’d love to hear from you!

Location

While we have offices in Berlin and Dresden, you can benefit from our flexible hybrid model (full remote available), empowering you to work where you're most effective.

What You Will Find At Shopfully

• An opportunity to thrive in a rapidly scaling multinational company
• A vibrant, informal, and inclusive work environment
• We champion autonomy, flexibility, and a hybrid work model, empowering you to own your work
• Access to learning opportunities and regular feedback sessions
• Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups
• Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks
• We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are
• Benefit from additional country‑specific advantages based on local contracts and practices

Who We Are

We’re a team of 450 people (and counting!), from 30 different nationalities. We’re on a mission to innovate, and we believe the key to that is seeing the world through a variety of perspectives.

To Feel At Home

In Shopfully you need Progress Over Perfection: We move forward. Always. In a fast‑moving world, speed with purpose beats certainty without action. Momentum matters—not for its own sake, but because it drives results. Clarity Through Transparency: We bring each other along. We work in teams, not silos. Transparency gives context, and context enables action. That means we share decisions early, publish work in progress, and document outcomes so others can learn, move faster, and build better. Learn Loudly: We grow by doing and by daring. Big bets unlock big breakthroughs. But real innovation demands risk, and risk always carries the possibility of failure. That’s not a flaw. It’s the price of ambition. Challenge with Empathy: We speak up, even when it’s hard—because candor shows care, and leads to better outcomes. Listening deeply is how we grow. Disagreeing openly is how we build trust. Always Build Better: We are builders—of products, systems, and ideas. But more than that, we are builders of better. Better has no finish line. It’s a mindset.