Digital Marketing Manager (m/f/d) – EDITED

About You - Collins GmbH & Co. KG; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading company in the fashion industry is seeking a Digital Marketing Manager to oversee paid digital campaigns and contribute to marketing strategy. This role involves planning, implementing, and optimizing campaigns across various platforms, ensuring alignment with marketing goals. The ideal candidate will have extensive experience in performance marketing, strong analytical skills, and a passion for fashion and technology.

Qualifikationen

• Minimum of 4 years' experience in performance marketing.
• Experience with email marketing in e-commerce is highly desirable.

Aufgaben

• Creation and implementation of performance marketing strategy.
• Planning and reporting of online campaigns across tools and platforms.
• Organizational tasks like budget and KPI tracking.

Kenntnisse

Performance Marketing

Communication

Analytical Thinking

Tools

Google Ads

Meta Ads

CRM Interfaces

MS Office

Jobbeschreibung

EDITED has established itself as a well-known international fashion brand that stands out with a detailed design language, extraordinary capsule collections, and high-quality basics. Our international creative team in Berlin designs trend-focused collections and exclusive styles with a premium feel.

As a Digital Marketing Manager – EDITED (m/f/d), you are responsible for the holistic planning and implementation of our paid digital campaigns (brand and performance), including our newsletter campaigns. Your role will also contribute to defining our marketing strategy and goals.

Responsibilities

1. Creation and implementation of the performance marketing strategy & goals in alignment with the team lead marketing
2. Planning, implementation, optimisation, and reporting of online campaigns across tools and platforms (Google Ads, Meta Ads)
3. Planning, implementation, optimisation, and reporting of our newsletter campaigns in alignment with the marketing team
4. Defining and creating materials for digital campaigns and promotions in collaboration with graphic designers
5. Implementing A/B testing and exploring new ways to maximize conversions and impact of campaigns
6. Organizational tasks such as budget and time planning, updating the marketing calendar, invoice control, and KPI tracking

Requirements

• Minimum of 4 years' experience in performance marketing
• Strong understanding of performance marketing, KPIs, and conversion optimization
• Proven experience in campaigns for channels like Google Ads & Meta Ads (SEA & Paid Social)
• Experience with email marketing within an e-commerce context is highly desirable
• Knowledge of META and Google analytics tools, as well as CRM interfaces (e.g., Emarsys, Mailjet)
• Knowledge of tools like Smartly, Adobe Photoshop is a plus but not required
• Excellent communication skills and a hands-on approach
• Quick perception, high motivation, and analytical thinking
• Very good MS Office skills

Our Culture & Values

We foster an inclusive and welcoming environment where all genders, nationalities, and ethnicities feel valued. We believe diversity enhances our culture and supports our mission to empower acceptance and promote an inclusive, fair, and circular fashion industry. We care about physical and mental health and overall well-being, emphasizing responsibility and respect.

Our team is diverse, passionate, and driven by a shared love for fashion, marketing, business, and technology. We support each other, share knowledge, and welcome new ideas.

We look forward to your application, preferably via our online portal for a faster process and easy document upload. :-)