Digital Marketing-Manager:in

CHERY Deutschland; Frankfurt; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

CHERY Deutschland is seeking an experienced digital marketing leader to shape the brand's online presence across Europe. You will own the digital strategy, optimize the customer journey, and collaborate with Brand, PR and Content teams to boost visibility and lead generation.

You will manage key channels, drive performance, and lead cross-functional projects with local and global teams, ensuring timely delivery and measurable growth in a fast-paced automotive environment.

Qualifikationen

• 8+ years of experience in digital marketing or related fields.
• Strong understanding of digital marketing, performance marketing, customer journeys, lead generation and conversion optimization.
• Experience with digital platforms, CRM/CDP, SEO, web analytics and tracking.
• Strong data-driven, project management and agency management skills.
• Strategic thinker with a hands-on and results-oriented mindset.
• Fluent/native-level German and proficient English.

Aufgaben

• Develop and execute CHERY Germany’s overall digital marketing strategy, managing the digital customer journey from brand awareness and engagement to lead generation and conversion.
• Identify new digital opportunities to improve marketing effectiveness and business growth.
• Manage and continuously optimize key digital channels, including the website, app, online vehicle configurator, landing pages, chatbot and other digital touchpoints.
• Drive CX/UX improvements based on customer insights, data and user behaviour.
• Lead cross-functional digital marketing projects and collaborate with local, regional and global teams.
• Manage media agencies, digital agencies, technology providers and other external partners to ensure high-quality delivery within timeline and budget.

Kenntnisse

Digital marketing

Performance marketing

Lead generation

Conversion optimization

CRM/CDP

SEO

Web analytics

Project management

Agency management

German language

English language

Tools

Google Analytics

CRM/CDP

Jobbeschreibung

1. Digital Marketing Strategy & Customer Journey

• Develop and execute CHERY Germany’s overall digital marketing strategy, managing the digital customer journey from brand awareness and engagement to lead generation and conversion.
• Identify new digital opportunities to improve marketing effectiveness and business growth.
• Manage and continuously optimize key digital channels, including the website, app, online vehicle configurator, landing pages, chatbot and other digital touchpoints.
• Drive CX/UX improvements based on customer insights, data and user behaviour.

3. Content & Digital Visibility

• Develop and manage the digital content strategy and content operations across key digital channels.
• Work closely with Brand, PR and Content teams to plan, publish and optimize digital content.
• Drive SEO, GAIO and other initiatives to improve digital visibility and engagement.

4. Digital Performance & Lead Management

• Manage and optimize digital campaigns and performance, including paid media, lead generation, conversion and key digital marketing KPIs.
• Work closely with CRM, Sales and Dealer Network teams to optimize lead capture, lead handover and conversion journeys.
• Leverage CRM/CDP, analytics, tracking and attribution to drive data-led marketing and personalized customer experiences.
• Lead key digital projects such as vehicle configurator, TCO calculator and personalization, and explore new digital and AI opportunities.

6. Project & Partner Management

• Lead cross-functional digital marketing projects and collaborate with local, regional and global teams.
• Manage media agencies, digital agencies, technology providers and other external partners to ensure high-quality delivery within timeline and budget.

About You

• 8+ years of experience in digital marketing, digital growth, digital experience or related fields; automotive experience preferred.
• Strong understanding of digital marketing, performance marketing, customer journeys, lead generation and conversion optimization.
• Experience with digital platforms, CRM/CDP, SEO, web analytics and tracking.
• Strong data-driven, project management and agency management skills.
• Strategic thinker with a hands-on and results-oriented mindset.
• Fluent/native-level German and proficient English.