Digital Marketing Manager - Germany

XPENG; München; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

A leading technology company, XPENG, is seeking a Digital Marketing Manager in Munich. The role involves managing comprehensive marketing campaigns to enhance brand awareness and drive customer engagement, leveraging strong analytical and creative skills. Join XPENG in shaping the future of mobility.

Leistungen

Attractive salary package including pension

Possibility of a bonus

Varied job responsibilities with large contact surface

Qualifikationen

• Minimum 5 years of digital marketing experience, ideally in the automotive industry.
• Strong grasp of digital marketing skills and effective communication in German and English.
• Demonstrated success with digital media in a fast-paced environment.

Aufgaben

• Develop and manage marketing campaigns for XPENG products.
• Enhance brand awareness in digital spaces and manage social media.
• Drive website traffic and generate customer leads.

Kenntnisse

Digital Marketing

Creativity

Analytical Skills

Communication

Jobbeschreibung

XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.

Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.

Why should you be part of our success story?

XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.

Digital Marketing Manager

Responsibilities

• Develop, implement and manage Marketing campaigns which promote XPeng products and brand
• Ensure to enhance XPeng’s brand awareness within the digital space
• Manage XPeng’s social media platform and web advertising
• Drive website traffic and generate customer leads
• Produce highlights for the digital customer journey
• Identify the latest digital trends and technology within the industry
• Prove effectiveness of implemented campaigns
• Develop benchmark positions in chosen fields

Qualifications

• Min. 5 years of digital marketing responsibilities, experience in the automotive industry is a big plus.
• Full grasp of all digital marketing skills
• High degree of creativity and flexibility
• Good analytical skills and transformation of findings into creative campaigns
• Demonstrated visible successes with all types of digital media, working in a fast-paced environment
• Proven capacity to produce and implement top of the line digital strategies and campaigns
• Full understanding of communication needs and channel relationships
• Good written and verbal skills in German and English language

XPENG offers :

• An interesting, unique and very varied job at XPENG
• A job with an incredibly large contact surface both internally and externally
• An attractive salary package incl. pension and with the possibility of a bonus
• To be involved in the growth of an existing EV brand in Europe

Next steps :

To comply with GDPR, we can’t process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further.

As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.

We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.

Our Commitment to Diversity and Inclusion :

At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.

Digital Marketing Manager • Munich, Bavaria, Germany