Digital Marketing Manager DACH

Kyowa Kirin; Düsseldorf; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

An innovative pharmaceutical company is seeking a Digital Marketing Manager to enhance customer experiences in the DACH region. This role involves developing a comprehensive omnichannel strategy, managing digital platforms, and leveraging AI for marketing in rare diseases. You will contribute to a culture that values teamwork and innovation, all while making a positive impact on people's lives. If you are passionate about digital marketing and want to be part of a mission-driven organization, this opportunity is perfect for you.

Qualifikationen

• Solid experience in digital marketing, preferably in pharma or life sciences.
• Fluent in German and English with excellent communication skills.

Aufgaben

• Develop and implement the omnichannel roadmap for the DACH region.
• Manage digital platforms and performance tracking in the DACH region.

Kenntnisse

Digital Marketing

Communication Skills

Business Acumen

Stakeholder Engagement

AI Opportunities Exploration

Ausbildung

Bachelor's or Master's Degree in Business or Marketing

Degree in Natural Sciences or Medicine

Tools

Salesforce Marketing Cloud

Jobbeschreibung

Overview

Digital Marketing Manager DACH

at Kyowa Kirin International plc

Full time permanent position, hybrid with our Dusseldorf, Germany office (2 days a week)

WE PUSH THE BOUNDARIES OF MEDICINE.

LEAPING FORWARD TO MAKE PEOPLE SMILE

At Kyowa Kirin International (KKI), our purpose is to make people smile. This means more than drug discovery and development; it is about embedding care into everything we do to make a difference every day for those that need it most. We’re an inclusive pharmaceutical company that takes time to understand what really matters to our patients, their families, and their healthcare professionals, helping our people to take bold actions that deliver life-changing solutions sooner. Our culture is rooted in our values: Teamwork, Commitment to Life, Innovation, and Integrity. They help us to push boundaries to deliver extraordinary impact and make KKI a brilliant place to work.

Job Purpose:

Enhance customer insights, experience and interactions with outstanding digital marketing strategies and tactics for our brands in the DACH-region.

Responsibilities

Key Responsibilities:

1. Develop and implement the omnichannel roadmap for DACH in alignment with the global and regional omnichannel strategy.
2. Create a smooth, outstanding customer experience across all digital channels, including a consistent tone and 'feel' that reflects KKI's digital engagement strategy.
3. Manage our digital platforms and the Salesforce Marketing Cloud (SFMC) in the DACH region, including (digital) KPIs and performance-tracking.
4. Contribute innovative ideas to the cross-functional brand teams for new digital marketing tactics that help deliver the strategy.
5. Explore AI opportunities for pharma marketing in rare diseases, including patient and HCP identification, customer insights and engagement, disease awareness, and HCP and patient education.

Qualifications

Position Requirements:

1. Bachelor's or master's degree in business, (digital) marketing, IT, communication, media management or related field, natural sciences, medicine or other pharma-related discipline.
2. Solid experience in digital marketing is a must, preferably in the pharmaceutical industry or in Life-Sciences-related marketing agencies with a focus on (digital) strategy, implementation, campaign and material development and (digital) performance tracking.
3. Strong business acumen, with experience in driving commercial success through the development and execution of digital strategies.
4. Passionate about contributing to the team and to “making people smile”, Kyowa Kirin’s purpose.
5. Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels of the organisation.
6. Fluent in German and English.
7. Ability to travel occasionally, mainly in the DACH-region.

Kyowa Kirin International is an equal opportunities employer.