Digital Marketing Manager

Job Responsibilities

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize user experience
8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills Required

1. BS/MS degree in marketing or a related field
2. Proven working experience in digital marketing
3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
5. Experience in optimizing landing pages and user funnels
6. Experience with A/B and multivariate experiments
7. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
8. Working knowledge of ad serving tools (e.g., DART, Atlas)
9. Experience in setting up and optimizing Google Adwords campaigns
10. Working knowledge of HTML, CSS, and JavaScript development and constraints
11. Strong analytical skills and data-driven thinking
12. Up-to-date with the latest trends and best practices in online marketing and measurement