Digital Marketing Manager

Recooty; Nürnberg; Vor Ort; EUR 40.000 - 70.000; Vollzeit

Zusammenfassung

A leading marketing firm in Nürnberg seeks a Digital Marketing Specialist to drive and manage various online campaigns. The role involves strategizing SEO/SEM, email, and social media initiatives, and leveraging analytics to improve campaign performance. Candidates should possess a BS/MS in marketing with proven experience and skills in digital channels and tools.

Qualifikationen

• Proven working experience in digital marketing.
• Experience in optimizing landing pages and user funnels.
• Up-to-date with the latest trends and best practices in online marketing.

Aufgaben

• Plan and execute all digital marketing campaigns including SEO/SEM, email, and social media.
• Measure and report performance of all digital marketing campaigns against goals.
• Collaborate with internal teams and evaluate emerging technologies.

Kenntnisse

Digital Marketing Experience

SEO/SEM

Analytical Skills

Social Media Marketing

A/B Testing

Website Analytics Tools

HTML/CSS Knowledge

Ausbildung

BS/MS Degree in Marketing or Related Field

Tools

Google Analytics

Ad Serving Tools

Jobbeschreibung

Job Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Instrument conversion points and optimize user funnels


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills Required

• BS/MS degree in marketing or a related field


• Proven working experience in digital marketing


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimizing landing pages and user funnels


• Experience with A/B and multivariate experiments


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimizing Google Adwords campaigns


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement