Digital Marketing Manager

congatec GmbH; Deggendorf; Vor Ort; EUR 40.000 - 70.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic Online Marketing Specialist to enhance its regional presence. This role involves managing campaigns on platforms like WeChat and Baidu, adapting global content for local audiences, and leveraging data insights to optimize performance. The ideal candidate will possess a Bachelor's Degree in Marketing or Communications, along with at least three years of hands-on experience in online marketing within the B2B tech sector. Join a successful team and contribute to exciting digital lead generation initiatives that drive engagement and growth in a competitive landscape.

Qualifikationen

• 3+ years of experience in Online Marketing, ideally in B2B tech.
• Strong data analysis skills to optimize marketing campaigns.

Aufgaben

• Manage and develop presence on regional platforms like WeChat and Weibo.
• Plan and execute campaigns to boost engagement and generate leads.

Kenntnisse

Online Marketing

Data Analysis

B2B Marketing

Content Localization

Campaign Management

Fluent in English

Fluent in Mandarin

Japanese (big plus)

Ausbildung

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

SEO Tools

Email Marketing Platforms

Jobbeschreibung

Select how often (in days) to receive an alert:

Responsibilities

• Manage and develop congatec’s presence on key regional platforms (WeChat, Weibo, Baidu, etc.)
• Plan and execute organic and paid campaigns to boost engagement and generate leads
• Adapt global content – including video content – for local platforms and audiences (in cooperation with global team)
• Publish and distribute videos on local video platforms (e.g. WeChat Channels, Bilibili)
• Monitor performance and optimize campaigns based on data insights

Online Marketing

• Support digital lead generation campaigns
• Coordinate website content localization and translations with internal stakeholders and external partners
• Help execute and optimize local email marketing campaigns to nurture leads and improve customer engagement
• Manage external agencies and partners for tasks such as SEO, translations, or regional paid campaigns

Qualifications

• Bachelor's Degree in Marketing, Communications, or Related Field
• At least 3 years of hands-on experience in Online Marketing, ideally in B2B tech or industrial sector
• Experience with data analysis tools to measure performance and optimize campaigns
• Fluent in English and Mandarin; Japanese is a big plus

Become part of our successful team!
We look forward to receiving your complete application.