Digital Marketing & Event Specialist

Nova Biomedical; Frankfurt; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Nova Biomedical, a global leader in osmolality testing, seeks a Digital Marketing & Event Specialist in Frankfurt to drive integrated campaigns across Europe. You will coordinate events, develop digital content, manage websites and marketing automation, and report performance with Sales and Product teams to maximize awareness and lead generation.

You'll collaborate with global and regional teams, optimize paid media, SEO/SEM, email programs, and social content while ensuring brand consistency

Qualifications

• Bachelor’s degree in marketing, communications, business, hospitality, or related field.
• 5+ years of related digital marketing, campaign execution, events experience.
• Experience coordinating events with budgets, vendors, and deadlines.
• Strong email marketing, including responsive templates and laws knowledge.
• Experience with life sciences or clinical markets is preferred.

Responsibilities

• Integrated Campaigns: develop and execute digital marketing and event plans aligned with objectives and brand guidelines.
• Event Planning & Execution: coordinate end-to-end delivery of exhibitions, conferences, user groups, and co-marketing programs.
• Event Operations: manage budgets, timelines, vendors, venues, travel, AV, and on-site support.
• Digital Content & Creative: design and produce digital assets, banners, videos, social posts, and emails.
• Website & Landing Pages: update webpages, forms, and landing pages with consistent branding.
• Email & Marketing Automation: build, test, and execute emails; manage lists and automation assets.
• Paid Media, SEO & SEM: optimize Google, LinkedIn, YouTube ads; support SEO/SEM programs.
• Social Media & Community Engagement: create educational content to grow relevant communities.
• Cross-Functional Collaboration: work with Sales, Product, Finance and vendors on priorities.
• Measurement & Reporting: track KPIs, prepare post-event analyses and recommendations.
• CRM & Analytics: use Salesforce, GA, and marketing tools for data-driven decisions.
• Brand Stewardship & Quality: ensure brand consistency and asset usability.
• Risk Management & Continuous Improvement: identify risks and standardize best practices.
• Leadership Updates: provide clear updates on plans, progress, budgets, and insights.

Skills

Digital marketing

Campaign management

Event coordination

Content creation

Email marketing

Analytics reporting

SEO/SEM

Cross-functional collaboration

Adobe Creative Cloud

Education

Bachelor's degree in marketing, communications, business, hospitality, or related field

Advanced degree considered a plus

Tools

WordPress

Google Analytics

Google Tag Manager

Marketing automation platforms

Salesforce.com

Job description

Nova Biomedical: One Global Brand. One Vision. Together under one name.
Advanced Instruments and Nova Biomedical are now united under one brand, Nova Biomedical, marking a major milestone in our journey to deliver greater value to our customers. By combining our strengths, we're accelerating innovation, supporting critical workflows, and delivering world-class service across the biopharmaceutical and clinical markets.

Job Summary

The Digital Marketing & Event Specialist is responsible for planning and executing integrated digital marketing programs and events across Europe. This role combines hands‑on event coordination, campaign development, digital content and asset creation, website and marketing automation support, and performance reporting. Working closely with Sales, Marketing, Product Management, and outside vendors, the Digital Marketing & Event Specialist will deliver consistent brand experiences that increase awareness, engagement, event attendance, lead generation, and measurable business impact

Responsibilities

• Integrated Campaigns: Develop and execute digital marketing and event promotion plans aligned with business objectives, global segment strategies, regional priorities, and brand guidelines.
• Event Planning & Execution: Coordinate end-to-end delivery of exhibitions, conferences, user-group meetings, customer programs, internal sales meetings, co-marketing programs, and other priority events.
• Event Operations: Manage event budgets, timelines, vendor coordination and negotiations, venue and exhibit requirements, space design, logistics, travel, audiovisual needs, on-site support, and post-event closeout.
• Digital Content & Creative: Design and produce customer-facing digital assets, including graphics, videos, web banners, social posts, email templates, landing pages, and event materials, while supporting offline collateral as needed.
• Website & Landing Pages: Create and update webpages, website forms, and landing pages; maintain fresh, accurate content and a consistent brand experience across digital touchpoints.
• Email & Marketing Automation: Build, test, and execute marketing emails and nurture campaigns; maintain lists, forms, tracking elements, and automation assets; support A/B testing and email-client quality assurance.
• Paid Media, SEO & SEM: Collaborate to optimize digital advertising across Google, LinkedIn, YouTube, and support corporate SEO and SEM programs.
• Social Media & Community Engagement: Create engaging educational and promotional content to support the growth of relevant social communities and internal audiences to build culture.
• Cross-Functional Collaboration: Partner with Sales, Global & Regional Marketing, Product Management, Finance, and external vendors to ensure coordinated execution, accurate messaging, and alignment with business priorities.
• Measurement & Reporting: Track campaign and event KPIs, including engagement, attendance, lead generation, MQLs, SQLs, opportunities, influenced sales, and ROI; prepare post-event reports with recommendations for improvement.
• CRM & Analytics: Use Salesforce.com, Google Analytics, marketing automation tools, and related platforms to evaluate performance and support data-driven decisions.
• Brand Stewardship & Quality: Ensure brand consistency, creative excellence, usability, accessibility, and performance across digital assets, communications, and event experiences.
• Risk Management & Continuous Improvement: Anticipate operational or campaign risks, resolve issues proactively, document lessons learned, standardize best practices, and contribute to annual event and campaign planning.
• Leadership Updates: Provide clear, structured updates to leadership on plans, progress, budgets, results, key insights, and recommended next steps.

Experience Requirements

• Strong project management, organization, attention to detail, and problem-solving skills, with the ability to independently manage multiple priorities.
• Working knowledge of digital advertising, SEO, SEM, social media, content marketing, copywriting, and campaign optimization.
• Proficiency with WordPress, Google Analytics, Google Tag Manager, marketing automation platforms, Salesforce.com, and reporting or dashboard tools.
• Strong written, verbal, interpersonal, and presentation skills, with the ability to collaborate effectively across functions, regions, and cultures.
• Ability to interpret KPIs and analytics, identify opportunities, and recommend clear actions to improve event and campaign performance.
• Proactive, resourceful, customer-focused, and comfortable working both independently and as part of a global team.
• Bonus: Proficiency with Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, and Acrobat; experience with video and digital asset production is beneficial.

Physical Requirements And Working Conditions

• Typical office environment (Hybrid role)
• Must be able to use basic office equipment: computer, printer, copier, telephone, etc.
• Must be able to remain stationary sitting and standing for long periods of time.
• Must be able to assess aesthetics of printed materials.
• Must be capable of communicating with stakeholders.
• Exercise resilience and adaptability in a fast changing environment.
• Ability to travel and work outside standard business hours when event schedules require it.

Why Work for Nova Biomedical

Nova Biomedical believes in transparency and integrity throughout all we do, including compensation. The provided salary range for this role represents the expected base salary or hourly rate for this opening. Actual compensation will be commensurate with the candidate’s experience and may vary based on individual factors such as location, skills, and education.

Work Location

Frankfurt, Germany

Education Requirements

• Bachelor’s degree in marketing, communications, business, hospitality, or a related field; an advanced degree is a plus.
• 5 or more years of related experience spanning digital marketing, campaign execution, event coordination, or a comparable combination of disciplines.
• Demonstrated experience coordinating events and managing multiple projects, budgets, vendors, and deadlines in a fast-paced environment.
• 3-5 years of experience with a marketing automation platform and website maintenance.
• Strong email marketing experience, including building and testing responsive templates and knowledge of applicable email marketing laws and regulations.
• Experience in life sciences, biopharma, or clinical global markets is preferred.
• A strong background with diverse digital marketing techniques, such as email marketing campaigns, landing page design & development, SEO & SEM.
• Excellent communication, collaboration, and project management skills.

About The Company

At Nova Biomedical, we’re not just building instruments, we’re powering breakthroughs that improve lives. Our smart, science-driven solutions are trusted in over 100 countries to speed drug development and enhance patient care.
Our integration brings together more than 70 years of scientific excellence with Nova’s cutting‑edge innovation, forming a powerhouse of precision, purpose, and possibility. With FDA-registered, ISO-certified manufacturing, more than 125 FDA approvals, and industry‑trusted diagnostics, we’re setting new standards in quality and reliability. Nova Biomedical is proud to be a global leader in osmolality testing and biotechnology and in vitro diagnostic (IVD) instrumentation, dedicated to advancing patient care and scientific discovery with a legacy that continues to shape the future of life sciences.
With headquarters in Norwood and Waltham, Massachusetts, and a global team of nearly 2,000 employees, we’re building a collaborative, empowered culture grounded in shared values: Customer Centricity, Ingenuity, Ownership & Accountability, Collaboration, and Integrity.
Working at Nova Biomedical means joining a mission‑driven organization where your contributions matter. Whether you're in engineering, science, manufacturing, or support, you’ll be part of a team that values innovation, invests in your growth, and is committed to making a real‑world impact on global health.
Explore what’s next with us at novabiomedical.com

EEO Statement

Nova Biomedical takes pride in being an equal opportunity employer committed to hiring a diverse and inclusive workforce. As a part of our commitment to a diverse and inclusive workforce, Nova Biomedical will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

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https://www.novabiomedical.com/privacy-policy/