Digital Marketing Data Specialist (m/f/d)

Bosch Homburg; München; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading home appliances manufacturer in Munich is seeking a candidate for a strategic role focusing on sales and marketing solutions. The role involves optimizing digital strategies, monitoring performance, and setting KPIs across various stakeholders. Ideal candidates hold a degree in Business Administration and possess analytical skills with proficiency in German and English. The position offers a flexible working environment and benefits including professional development.

Leistungen

30 days vacation

Flexible working time models

Promotion of professional development

Attractive company pension plan

Qualifikationen

• Relevant experience in market, retail, and consumer analytics.
• Conversion driven marketing background is an advantage.
• Strong collaboration skills and strategic thinking.

Aufgaben

• Help design and implement sales and marketing solutions.
• Refine digital and CRM strategies to drive business growth.
• Continuously track performance of digital touchpoints.
• Set measurable objectives and key performance indicators.
• Push improvements with a data-driven culture.

Kenntnisse

Analytical methods knowledge

CRM strategies

Performance monitoring

Strategic thinking

Fluent in German

Fluent in English

Ausbildung

Degree in Business Administration or similar

Tools

Adobe

Similarweb

Google Search/Trends

Mouseflow

PowerBI

Jobbeschreibung

See how easy it is to explore new ideas at BSH Home Appliances Group: As a leading manufacturer of home appliances, we improve people’s quality of life by thinking in solutions. With our global brands Bosch, Siemens, Gaggenau and Neff as well as our local brands, we explore innovative technologies from voice recognition to artificial intelligence. As we utilize these to create new user experiences, we think, prototype, build – and keep on learning. Join us now and give your career a home.

BSH Hausgeräte GmbH | Munich | Full time / Part time |

Your Responsibilities

We are working toward sustainable, profitable growth for our European region. Help countries to design and implement sales and marketing solutions. Present your ideas to help design better local strategies. Exciting and varied tasks await you, including

• Strategy optimization: refine digital and CRM strategies, ensuring they are effective in driving business growth, enhancing consumer satisfaction
• Performance monitoring: continuously track performance of all owned and earned digital touchpoints, including websites and CRM systems
• KPI management: set measurable objectives & key performance indicators in collaboration with marketing and sales stakeholders
• Interaction: push improvements in a team of various stakeholders with the mindset “from data to insights to actions & results”
• Enablement: be our influencer for strong, data-driven culture with focus on digital innovations environment and competitor benchmarks
  
  

Your profile

• Degree in Business Administration (Diploma/Master) or similar incl. relevant experience in the field of market, retail and consumer analytics
• Knowledge of state-of-the-art analysis methods (Adobe, Similarweb, Google Search/Trends, Mouseflow, PowerBI)
• Conversion driven marketing background of advantage
• Strategic, entrepreneurial thinking and acting as well as strong collaboration skills in dealing with different stakeholders
• Fluent German & English language skills complete the profile
  
  

Your Benefits

• Remuneration according to the collective agreement of “Metall- und Elektroindustrie“ (30 days vacation, additional payments)
• Flexible working time models that adapt to current life situations (e.g. mobile working, part-time, job sharing, sabbatical)
• Promotion of professional and personal development at BSH’s internal Global Learning Campus
• Attractive company pension plan financed by the employer
  
  

Further information?

Please visit career.bsh-group.com.