Digital Inside Sales Manager B2B (f/m/d)

Personio; Deutschland; Remote; EUR 65.000 - 95.000; Vollzeit

Zusammenfassung

Outdooractive seeks a Digital Inside Sales Manager B2B to drive new digital B2B revenue from our Immenstadt HQ. You will acquire SME customers, guide them through the sales cycle, and grow relationships with existing clients. You’ll blend traditional inside-sales with digital channels and our new webshop.

You will own the CRM pipeline, qualify leads, present solutions, and work with the B2B team to expand mid- and long-tail accounts. Strong German and English skills are essential.

Qualifikationen

• Several years of experience in digital B2B sales, growth, revenue operations, or comparable commercial roles for digital products.
• Experience with B2B SaaS, subscription, licensing, or similar recurring revenue models.
• Proven experience in building or optimizing digital acquisition, conversion, and customer lifecycle processes.
• Strong understanding of SaaS metrics like CAC, LTV, retention, churn and expansion revenue.

Aufgaben

• Acquire small and medium-sized customers for Outdooractive’s B2B solutions.
• Guide prospects through the entire sales process and close contracts.
• Develop relationships with existing customers and manage CRM pipeline.
• Support webshop activation and digital purchase journeys.
• Identify and pursue up-selling and cross-selling opportunities.

Kenntnisse

Digital B2B sales

CRM systems

German & English

SaaS

Growth analytics

Tools

Microsoft Dynamics 365

Jobbeschreibung

Full-time

What makes Outdooractive unique worldwide

We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future: To become the largest digital travel guide in the world.

Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.

"Only by taking new paths you leave visible marks." Hartmut Wimmer, Founder Outdooractive

As Digital Inside Sales Manager B2B (f/m/d), you are the driving sales force behind our new digital B2B business and part of our B2B team based at our headquarters in Immenstadt.

You acquire small and medium-sized customers for Outdooractive’s B2B solutions, guide prospects through the entire sales process, and develop relationships with existing customers.

Starting with our Accommodation business segment, you combine strong traditional inside-sales skills with digital sales channels and our new webshop.

While larger and strategic accounts are managed personally by our Account Management team, you take ownership of actively developing the mid- and long-tail market - from initial contact through closing and beyond.

• Customer Acquisition: Proactively engage B2B leads via phone, video calls, email, and other digital channels.
• Lead Qualification: Qualify inbound and outbound-generated leads and identify specific customer needs.
• Consulting & Closing: Present our solutions, advise customers, and guide them through to contract signature.
• Pipeline Management: Take full ownership of your CRM pipeline – from lead and opportunity to closed deal.
• Webshop Activation: Support prospects on their journey to digital purchase and identify potential barriers in the buying process.
• Existing Customer Development: Identify and actively pursue up-selling and cross-selling opportunities.
• Campaign Follow-up: Consistently follow up on leads generated through marketing campaigns, webinars, events, and digital acquisition activities.

How we measure your success

• Qualified leads and conversion rates throughout the funnel
• Customer Acquisition Cost (CAC)
• Digitally generated revenue / ARR
• Webshop conversion
• Onboarding completion and time-to-value
• Product adoption and retention
• Renewal / churn
• Up-selling and cross-selling
• Customer Lifetime Value / Expansion Revenue
• Level of automation and Cost-to-Serve
• CRM and reporting quality

How you can convince us of your qualities

• Several years of experience in digital B2B sales, growth, revenue operations, marketing automation, or comparable commercial roles for digital products
• Experience with B2B SaaS, subscription, licensing, or similar recurring-revenue business models
• Proven experience in building or optimizing digital acquisition, conversion, and customer lifecycle processes
• Strong understanding of relevant SaaS and growth metrics such as CAC, conversion rate, Customer Lifetime Value, retention, churn, and expansion revenue
• Strong proficiency with CRM systems and digital sales processes; experience with Microsoft Dynamics 365 is a plus
• Experience with marketing automation, analytics, or BI tools is an advantage
• Analytical and data-driven mindset, with experience in segmentation, testing, and funnel optimization
• Ability to translate strategic concepts into concrete processes, customer journeys, campaigns, and technical requirements
• Industry knowledge in outdoor, tourism, destinations, or hospitality is a plus, but not required
• Strong sense of ownership and enthusiasm for building a new digital sales channel
• Excellent German and English language skills

About us

At Outdooractive, we combine technology, nature, and innovation – with the goal of developing the world’s largest digital travel guide.