Digital Demand Strategist (m/f/x)

IBM; Böblingen; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading company in Hybrid Cloud and AI, IBM, is seeking a Digital Demand Strategist to enhance client experiences across Germany, Austria, and Switzerland. The successful candidate will coordinate digital plans and optimize marketing strategies, ensuring consistent messaging and maximizing ROI. This role demands strong collaboration skills and foundational marketing knowledge within a culture of innovation and open teamwork.

Qualifikationen

• Strong collaboration and coordination abilities.
• Foundational understanding of marketing and communications.
• English speaking skills.

Aufgaben

• Deliver and optimize a personalized digital experience.
• Coordinate the digital plan across marketing functions.
• Maximize ROI and enhance brand visibility.

Kenntnisse

Collaboration

Online Client Journey Understanding

Web Optimization

Marketing Automation

Paid Media Understanding

Stakeholder Engagement

Adaptability

Ausbildung

Bachelor's Degree

Jobbeschreibung

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities.

A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role And Responsibilities

Digital Demand Strategists deliver and optimize one unified, comprehensive and personalized digital experience for our clients within Germany, Austria and Switzerland. You coordinate and land the digital plan, working closely with all marketing disciplines across the region to set up the best possible omnichannel demand experience. You maximize ROI, enhance brand visibility and ensure consistency in messaging. You set up and coordinate A/B testing and other experiments to refine paid media or web messaging and audience-specific targeting. As part of the D-A-CH marketing team you will collaborate closely with all marketing functions in the market as well as with the EMEA and global Digital Demand Strategists.

Preferred Education

Bachelor's Degree

Required Technical And Professional Expertise

• Understands online client journeys and what it takes to capture and progress interest through the sales funnel
• Foundational understanding of Marketing and Communications concepts and tactics
• Foundational understanding of web optimization, marketing automation, and paid media.
• Strong collaboration and coordination abilities.
• Seeks feedback and adjusts plans and tactics accordingly.
• Actively sells the plan to stakeholders that do not know detail of digital onmichannel environment.
• Can do work ethics.
• English speaking skills