Digital Content Manager (m/f/d)

Social network you want to login/join with:

For our division Digital at our location in Munich, we are looking for a

YOUR ROLE:

• Support the execution of our global content strategy and campaigns, ensuring digital content aligns with our brand, engages our audience, and supports business objectives.
• Guarantee an optimal brand and shopping experience across our webshops, coordinating with IT and external agencies as needed.
• Manage and optimize our content management system (CMS) for efficient content creation, publication, and distribution, including gathering market requirements and drafting the feature development roadmap.
• Collaborate with markets and internal translation teams for operational business and the localization of global campaigns, ensuring consistency with brand messaging and maintaining brand integrity.
• Adapt content for local markets and new market entries, continuously improving the translation workflow and localization processes.
• Own and curate the UGC content tool, aligning it with market needs and the global content strategy, while maintaining and managing video content for all global campaigns.
• Contribute to campaign performance analysis and optimization, working closely with the content team, corporate communications, and the product team.
• Collaborate with digital colleagues across departments (e.g., product & UX, Operations and Systems, Analytics) and maintain partnerships with external, international service partners.

YOUR PROFILE:

• University degree or comparable education in communication or digital marketing.
• At least 3 years of professional experience in content marketing, content management, onsite marketing, or editorial work, especially in e-commerce.
• Experience in content creation (text and image) and the setup and implementation of content marketing campaigns.
• High online affinity with a solid understanding of the digital world, good UX principles, and website design and technical connections.
• Proficient in using CMS systems (Optimizely, CoreMedia CMS, with SFCC knowledge as an advantage) and tools like Jira, Confluence, and Figma; HTML/CSS knowledge is a plus.
• Business fluent in English; German is an advantage, with additional languages considered a plus.
• Strong analytical skills, assertiveness, autonomy, and problem-solving abilities, with an entrepreneurial mindset.
• Expertise in the shoes, fashion, or lifestyle sector.

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast-growing, global company: a dynamic work environment, considerable design freedom, an authentic and open corporate culture, and excellent development opportunities.