Digital Content Creator / Social Media Manager - Freelance / Part-time

Tenengroup Ltd.; Hamburg; Remote; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading company in the fashion and jewelry sector is seeking a Digital Content Creator to enhance their brand's online presence. The ideal candidate will develop content strategies, create captivating visuals, and engage with a vibrant community across social media platforms. With a strong aesthetic sense and mastery of various content creation tools, this role offers a unique opportunity for a creative individual to thrive in a fully remote environment.

Qualifikationen

• Minimum 3 years of experience in digital content creation and social media management.
• Proficiency with Instagram formats and strong understanding of platform algorithms.
• Portfolio or examples of past work are required.

Aufgaben

• Develop content strategy and branding aligned with the company's values.
• Create engaging visual content and manage community interactions.
• Monitor performance metrics and provide regular reports.

Kenntnisse

Digital content creation

Social media management

Copywriting

Visual content creation

Community management

Tools

Canva

Adobe Suite

CapCut

Premiere Pro

Meta Business Suite

Jobbeschreibung

Description

The ideal candidate has a deep understanding of e-commerce in the fashion and jewelry sectors, knows how to captivate an audience with high-quality visual and editorial content, and is driven to build an engaged and loyal community.

• Language requirement: Fluency in German is mandatory, with sufficient English speaking abilities to be able to communicate with our team
  
  

A portfolio or examples of past work are required

2-3 time a week & Fully remote

Responsibilities

• Content Strategy & Branding
• Develop a consistent editorial line aligned with MYKA’s brand (aesthetic, tone, values)
• Define key content themes: product features, behind-the-scenes, customer reviews, lifestyle inspiration, storytelling
• Propose an organic growth strategy:
• Editorial calendar
• Posting frequency
• Optimal formats depending on goals (reach, engagement, conversions)
• Visual Content Creation
• Create professional, engaging visuals tailored for social media:
• Stylized product photography
• Short videos (Reels, Stories, TikTok-style) showing the jewelry being worn, in detail, or within a branded context
• Informative carousels and simple animations
• Proficient in tools such as Canva, CapCut, Lightroom, Premiere Pro, or similar
• Copywriting & Publishing
• Write engaging captions tailored to the audience (storytelling, lifestyle, engagement)
• Include relevant hashtags and calls to action (CTAs)
• Schedule posts using Meta Business Suite or similar tools (Later, Buffer, etc.)
• Performance Monitoring & Community Management
• Track and analyze key performance indicators (reach, engagement rate, saves, clicks, follower growth, etc.)
• Provide regular performance reports with analysis and recommendations
• Actively manage comments, DMs, and tagged content to boost engagement and maintain brand voice
• Respond to community questions, messages, and comments in a timely, professional, and friendly manner
  
  

Identify and flag user-generated content (UGC), relevant feedback, or customer concerns to the team

Requirements

• A portfolio or examples of past work are required
• Minimum 3 years of experience in digital content creation and social media management
• Mastery of Instagram formats (Reels, Stories, Carousels, etc.) and a solid grasp of platform algorithms
• Strong aesthetic sense and affinity with fashion, jewelry, luxury, or handcrafted products
• Creative, autonomous, meticulous, and well-organized
• Proficient with Canva, CapCut, Adobe Suite, or any other visual content creation tools