Digital Business Manager (m/f/d)

Lappcareer; Stuttgart; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working hours

Home office

Social benefits

Company events

Job summary

LAPP, a family-owned leader in cable and connection technology, is seeking a marketing-focused professional to manage newsletters, email automation, and e-commerce initiatives across European subsidiaries. The role emphasizes collaboration with global stakeholders and optimization of digital and procurement workflows.

Ideal candidates have a background in economics/business, strong e-marketing experience, and fluency in German and English.

Qualifications

• Fluent German and English, written and spoken.
• Experience in e-marketing and e-commerce.
• Campaign management experience.
• Experience with e-procurement and punch-out solutions (SAP Ariba, OCI, IDS) and EDI projects.

Responsibilities

• Plan, execute, and optimize newsletters and email marketing.
• Plan and implement marketing automation with global stakeholders.
• Support and optimize Operational & System Support.
• Handle internal and external inquiries to ensure customer satisfaction.
• Analyze and monitor e-procurement, punch-out, and EDI projects.

Skills

German language

English language

MS Office

SAP S/4 HANA

Education

Business education or economics degree

Tools

MS Office

SAP S/4 HANA

Job description

LAPP

LAPP is a family-owned company headquartered in Stuttgart and a global leader in cable and connection technology. Founded in 1959, we are still fully family-owned today. With around 5,700 employees, we are operating in over 80 countries – globally connected and regionally rooted. Working at LAPP means more: this is where inventive spirit and a hands-on mentality meet cherished values and tradition.

We offer all employees the freedom to develop and pursue new opportunities. Flexibility and personal responsibility are just as important to us as a family-friendly work environment. We value all our colleagues with their talents, ideas and perspectives.

After all, every personal contribution counts when it comes to meeting the needs of our customers from various industries together. Together we keep the industry alive: alive by LAPP – alive by YOU!

Your tasks

• Planning, executing, and optimizing newsletters and email marketing
• Planning and implementing marketing automation processes in collaboration with global stakeholders
• Contributing to and continuously optimizing the organization of Operational & System Support
• Processing and coordinating internal and external customer inquiries and ensuring customer satisfaction
• Analyzing, implementing, marketing, and monitoring the success of e-procurement and punch-out solutions
• Planning and implementing EDI projects
• Developing and executing e-commerce projects in selected European subsidiaries
• Analyzing and defining requirements and concepts, and actively contributing to proposed solutions
• Monitoring relevant key performance indicators for EMEA subsidiaries, preparing reports, and deriving recommendations for action
• Continuously optimizing and further developing the digital systems and service offerings

Your profile

• Business training with practical knowledge in this field or a successfully completed degree in economics
• Professional experience in e-marketing and e-commerce, with a strong interest in online store systems
• Experience in campaign management
• Experience with e-procurement and punch-out solutions (such as SAP Ariba, OCI, IDS), as well as in implementing EDI projects for the digital exchange of order-related documents
• Sales-driven personality with the goal of increasing revenue and relevant key performance indicators
• Interest in improving efficiency and further developing processes through standardization, digitization, and automation
• Excellent written and spoken German and English skills
• Team player with a confident, friendly demeanor and strong communication skills
• A structured, independent, and goal-oriented approach to work
• High level of reliability and commitment
• Proficiency with MS Office and, ideally, SAP S/4 HANA

Good reasons for LAPP

• Variety of tasks and responsibilities & plenty of scope for ideas
• Value-based family business
• Global player withflat hierarchies
• Flexible working hours models & home office
• Work life balance due to the possibility to swap shifts
• Social benefitsanddiscounts such as job train ticket & private parcel acceptance
• Personneldevelopment,onboarding & individual support
• Annual international soccer- & volleyball tournament
• Public transport connectiondirectly at station„Lapp Kabel“
• Sports- &health activitiesand healthy canteen
• Consulting in social and care services

Contact

U.I. Lapp GmbH · Schulze-Delitzsch-Street 25 · 70565 Stuttgart

We are happy to answer any questions you may have in advance