About the Role
The Digital Audio & Broadcast Manager is a management role dedicated to driving and delivering the digital audio strategy for Bauer Media Audio Ireland’s broadcast radio business. This role focuses on realising digital transformation across Ireland’s biggest commercial radio group, working in collaboration with the Digital Director.
The primary focus of this role is to work with Managing Editors and key stakeholders across Bauer Media Ireland to develop and roll out digital audio products that enhance listener experience and business performance.
This role also oversees the GoLoud listening app, ensuring its successful rollout and growth. The ideal candidate will have a passion for the broadcast radio industry, experience in the digital audio market, and a strong understanding of consumer needs, ensuring the seamless evolution of audio offerings in a digital-first landscape. It is suited for a creative and innovative leader passionate about shaping the future of audio in the digital age while leveraging the heritage of broadcast radio.
Key Responsibilities
- Collaborate with the Digital Director and management teams to achieve Bauer’s strategic objectives of becoming the leading digital audio provider, engaging audiences and creating revenue-generating products.
- Act as a liaison between the Digital team and editorial leadership across Bauer Media Audio Ireland radio stations, working with marketing and product teams to implement digital audio strategies, including the development and optimization of the GoLoud app, podcasts, streams, DAB, websites, and CRM strategies. Provide guidance on best practices and learnings from the wider Digital Team, and help formulate editorial responses to digital products.
- Serve as a digital ambassador, communicating trends, data insights, best practices, and innovations to senior leadership, editorial, commercial, and marketing teams.
- Foster a culture of creativity, collaboration, and innovation around digital products, encouraging radio stations to develop unique outputs.
- Leverage emerging technologies such as AI-powered content production and transcription to improve content creation and distribution.
- Review digital products and listener behavior data to support data-driven decision-making for content, platform enhancements, and audience growth.
- Track and measure the rollout and success of digital strategies, providing feedback to senior management.
- Analyze data with the Data Teams to develop strategies for attracting, entertaining, and retaining audiences across digital platforms, maintaining brand consistency.
- Ensure digital audio products meet the needs of advertisers, listeners, and stakeholders.
- Partner with commercial and product teams to create innovative ad formats and sponsorship opportunities for digital audio.
- Stay informed about industry trends, listener habits, platform innovations, and regulatory developments.
What you will have :
- 5+ years of experience in digital audio, digital product management, or broadcast media, with at least 3 years in a leadership role.
- A deep understanding and passion for broadcast radio and its digital transition.
- Strong communication and project management skills, with the ability to motivate teams and secure stakeholder buy-in.
- Extensive knowledge of digital audio platforms, content creation, and audience engagement techniques.
- Proven success in managing digital audio products and platforms.
- A creative mindset with a passion for developing engaging content and products, including experience in podcasting is desirable.
- Familiarity with audience research, analytics tools, and digital market dynamics.
- An analytical approach with problem-solving skills and results-driven focus.
- An adaptable, forward-thinking attitude suitable for a fast-paced industry.
What you will get :
Salary will be commensurate with qualifications and experience, considering knowledge, skills, and relevant experience.
Bauer Media Audio Ireland offers benefits including:
- 23 days annual leave (including Good Friday & Christmas Eve)
- Enhanced Maternity and Paternity pay
- Life cover (4x salary)
- Paid sick leave (up to 20 days)
- Free access to Webdoctor
- Employee Assistance Program (EAP)
- Opportunities for career development through Bauer Academy and Learning Waves
- Flexible and hybrid working arrangements for relevant roles
- Group discounts on healthcare and wellness schemes
- Additional benefits such as the Bike to Work Scheme and fun perks like free tickets
The closing date for applications is 10th August 2025.
Bauer Media Audio Ireland is an Equal Opportunities Employer. All qualified applicants will receive consideration without regard to race, religion, gender, disability, age, or other protected characteristics. We are committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities.
For role inquiries or accommodations, please contact our HR team. All application data will be processed in accordance with GDPR and related data protection laws.
If you have feedback on our recruitment process, please email us. Learn more about Bauer Media Audio Ireland and our culture, mission, and values on our website.