Digital and Ecommerce Manager

Haier; München; Hybrid; EUR 75.000 - 85.000; Vollzeit

Benefits dieser Stelle

Pension plan

Employee Discounts

Purchase program

Wellpass membership

30 days vacation

Hybrid work

Permanent position

Dynamic work environment

Zusammenfassung

Haier Europe seeks a Digital and Ecommerce Manager to drive growth for Candy, Hoover, and Haier across Germany and Austria. Based in Munich with hybrid work, you’ll own the full digital sell-out agenda, from performance to content strategy, and bridge brand strategy with in-market execution.

Role requires strong experience in Ecommerce, retail media, and content management, plus fluency in German and English.

Qualifikationen

• Experience in Ecommerce, digital marketing, or retail media within consumer electronics or home appliances.
• Proven track record driving marketplace sell-out performance.
• Hands-on with retail media tools (Amazon Ads, DSP, sponsored placements).
• Strong PDP ownership and content management capabilities.
• Ability to plan and execute joint business plans with retail partners.
• Analytical mindset with dashboards, attribution models, and KPI reporting.
• Commercial mindset linking digital activity to revenue and P&L.
• Excellent cross-functional collaboration across product, trade, and brand teams.

Aufgaben

• Own the full digital sell-out agenda across marketplaces and retailer environments.
• Drive Ecommerce performance management and content strategy for DE/AT.
• Coordinate with HQ Europe and China platforms to align digital execution.

Kenntnisse

Ecommerce strategy

Digital marketing

Retail media buying

Content management

PDP optimization

Vendor partnerships

Analytics & reporting

Fluent German & English

Jobbeschreibung

Job Posting Title Digital and Ecommerce Manager

The challenge: Here at Haier Europe (Candy, Hoover, Haier) our ambition is simple; to be the number one Domestic Appliance and Smart Home business in Europe. As we grow our business, we are now looking for a new Digital and Ecommerce Manager to drive our growth across Germany and Austria. If you’d love to take responsibility for driving our business growth, we’d love to hear from you.

The position is based in our Munich office with Hybrid working available.

Salary of €75,000 - €85,000 Dependent Upon Experience + Bonus + Benefits.

What you will do

In this role, you’ll play a transformational part in ensuring brand success and growth of our Candy, Hoover and Haier product range and solutions to contribute to our main goal in becoming the undisputed leader in the industry and the first choice for consumers seeking smart home solutions. The Digital and Ecommerce Manager is a commercially driven role sitting within the Digital Sell Out function of the DE/AT cluster. The position owns the full digital sell-out agenda: from Ecommerce performance management and content strategy to partner retail media planning. The role connects platform execution to commercial outcomes and is accountable for ensuring Haier Europe’s brands of Candy, Hoover and Haier win at the digital point of purchase across marketplaces and retailer environments. This role works in close alignment with the Ecommerce HQ Europe and China platforms, and the Trade Marketing and physical Sell Out function, ensuring a seamless bridge between brand strategy and in-market digital execution.

What you need to succeed

• Extensive experience in Ecommerce, Digital Marketing, or Retail Media roles, ideally within consumer electronics, home appliances, consumer goods
• Proven track record of driving sell-out performance on marketplace platforms
• Hands‑on experience with retail media tools: Amazon Ads, sponsored placements, DSP, or equivalent
• Strong content strategy background: PDP ownership, A+ content, brand store management
• Experience in joint business planning with retail or marketplace partners
• Analytically sharp: comfortable with sell-out dashboards, media attribution models, and performance reporting
• Commercial mindset: connects digital activity directly to revenue outcomes and P&L impact
• Strong project management: able to manage multiple platforms, agencies, and internal stakeholders simultaneously
• Excellent communication: can translate digital complexity into clear business cases for cluster leadership
• Collaborative: effective at working across product, trade, and brand teams without direct authority
• Proficiency in Amazon Seller/Vendor Central, retail media dashboards, and content management platforms
• Familiarity with BI tools and Ecommerce analytics
• Fluency in German & English

What we offer

• Attractive remuneration and contribution to a company pension scheme
• Discounts on the website 'Corporate Benefits'
• Employee Purchase Program for Haier Products including Family and Friends
• Wellpass membership
• 30 days’ vacation and flexible working hours
• Hybrid working
• Permanent position
• An exciting and varied work environment

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centres, 71 research institutes, 35 industrial parks, 143 manufacturing centres and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 15 consecutive years. In 2023, we achieved revenues of approximately € 33.6 billion. In Europe, under our high‑end brands, including Candy, Haier and Hoover, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond. Haier Europe is headquartered in Vimercate (MB), Italy.

More information is available on corporate.haier-europe.com.

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