Digital and Ecommerce Manager

Haier Germany GmbH; München; Hybrid; EUR 75.000 - 85.000; Vollzeit

Benefits dieser Stelle

Hybrid working

30 days vacation

Company pension scheme

Employee Purchase Program

Zusammenfassung

Haier Europe seeks a Digital and Ecommerce Manager to drive growth across Germany and Austria from Munich with hybrid work. You will own the digital sell-out agenda, optimize ecommerce performance, content strategy, and partner retail media planning to ensure Haier’s brands win at the digital point of purchase.

The role requires extensive ecommerce and retail media experience, strong content and joint planning skills, and fluency in German and English.

Qualifikationen

• Extensive experience in Ecommerce, Digital Marketing, or Retail Media roles within consumer electronics or home appliances.
• Proven track record of driving sell-out performance on marketplaces.
• Hands-on experience with retail media tools: Amazon Ads, sponsored placements, DSP, or equivalent.
• Strong content strategy background: PDP ownership, A+ content, brand store management.
• Experience in joint business planning with retail or marketplace partners.
• Analytically sharp with sell-out dashboards and media attribution models.
• Commercial mindset; links digital activity to revenue and P&L impact.
• Strong project management across multiple platforms and stakeholders.
• Excellent communication translating digital concepts into business cases.
• Collaborative across product, trade, and brand teams.
• Proficiency in Amazon Seller/Vendor Central, retail media dashboards, and CMS platforms.
• Familiarity with BI tools and ecommerce analytics.
• Fluency in German & English.

Aufgaben

• Own the full digital sell-out agenda across Germany and Austria.
• Drive Ecommerce performance, content strategy, and partner retail media planning.
• Bridge brand strategy with in-market digital execution and commercial outcomes.

Kenntnisse

Ecommerce experience

Marketplace sell-out

Retail media tools

Content strategy

Joint business planning

Analytics dashboards

Revenue impact / P&L

Project management

Communication

Cross‑functional collaboration

Amazon Seller/Vendor Central

BI tools / Ecommerce analytics

German & English fluency

Tools

Amazon Seller Central

Retail media dashboards

Content management platforms

BI tools

Jobbeschreibung

Job Posting Title Digital and Ecommerce Manager

The challenge: Here at Haier Europe (Candy, Hoover, Haier) our ambition is simple; to be the number one Domestic Appliance and Smart Home business in Europe. As we grow our business, we are now looking for a new Digital and Ecommerce Manager to drive our growth across Germany and Austria. If you’d love to take responsibility for driving our business growth, we’d love to hear from you.

The position is based in our Munich office with Hybrid working available.

Salary of €75,000 - €85,000 Dependent Upon Experience + Bonus + Benefits.

What you will do

In this role, you’ll play a transformational part in ensuring brand success and growth of our Candy, Hoover and Haier product range and solutions to contribute to our main goal in becoming the undisputed leader in the industry and the first choice for consumers seeking smart home solutions. The Digital and Ecommerce Manager is a commercially driven role sitting within the Digital Sell Out function of the DE/AT cluster. The position owns the full digital sell-out agenda: from Ecommerce performance management and content strategy to partner retail media planning. The role connects platform execution to commercial outcomes and is accountable for ensuring Haier Europe’s brands of Candy, Hoover and Haier win at the digital point of purchase across marketplaces and retailer environments. This role works in close alignment with the Ecommerce HQ Europe and China platforms, and the Trade Marketing and physical Sell Out function, ensuring a seamless bridge between brand strategy and in-market digital execution.

What you need to succeed

• Extensive experience in Ecommerce, Digital Marketing, or Retail Media roles, ideally within consumer electronics, home appliances, consumer goods
• Proven track record of driving sell-out performance on marketplace platforms
• Hands‑on experience with retail media tools: Amazon Ads, sponsored placements, DSP, or equivalent
• Strong content strategy background: PDP ownership, A+ content, brand store management
• Experience in joint business planning with retail or marketplace partners
• Analytically sharp: comfortable with sell-out dashboards, media attribution models, and performance reporting
• Commercial mindset: connects digital activity directly to revenue outcomes and P&L impact
• Strong project management: able to manage multiple platforms, agencies, and internal stakeholders simultaneously
• Excellent communication: can translate digital complexity into clear business cases for cluster leadership
• Collaborative: effective at working across product, trade, and brand teams without direct authority
• Proficiency in Amazon Seller/Vendor Central, retail media dashboards, and content management platforms
• Familiarity with BI tools and Ecommerce analytics
• Fluency in German & English

What we offer

• Attractive remuneration and contribution to a company pension scheme
• Discounts on the website 'Corporate Benefits'
• Employee Purchase Program for Haier Products including Family and Friends
• Wellpass membership
• 30 days’ vacation and flexible working hours
• Hybrid working
• Permanent position
• An exciting and varied work environment

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centres, 71 research institutes, 35 industrial parks, 143 manufacturing centres and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 15 consecutive years. In 2023, we achieved revenues of approximately € 33.6 billion. In Europe, under our high‑end brands, including Candy, Haier and Hoover, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond. Haier Europe is headquartered in Vimercate (MB), Italy.

More information is available on corporate.haier-europe.com.

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