Digital Analytics & Tracking Consultant m / f / d - GA4 / GTM / eCommerce / 100% remote

hurra.com; Stuttgart; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

Eine digitale Marketingagentur sucht einen Digital Analytics Consultant, um ihren eCommerce-Kunden bei der Implementierung und Optimierung von GA4-Tracking und Tag Management zu unterstützen. Sie sollten über umfangreiche Erfahrung in Digital Analytics, insbesondere in GA4 und GTM verfügen sowie in der Lage sein, deutschsprachige Kunden zu beraten. Diese Position bietet eine flexible, remote Zusammenarbeit mit einem unterstützenden Team.

Leistungen

Flexible Freelance-Zusammenarbeit

Langfristige Projekte mit führenden eCommerce-Marken

Technikgetriebenes Team

Qualifikationen

• Mindestens 5 Jahre Erfahrung im Bereich Digital Analytics.
• Experte in GA4, GTM und CMPs.
• Erfahrung im Online-Marketing erforderlich.

Aufgaben

• Führen und Implementieren fortgeschrittener GA4-Tracking-Setups.
• Entwickeln und Pflegen von GTM-Konfigurationen.
• Beratung von deutschsprachigen Kunden in Analytics-Fragen.

Kenntnisse

GA4

GTM

Consent Management Platforms

Shopify

Problem-solving skills

Technische Beratung auf Deutsch

Tools

BigQuery

Looker Studio

Jobbeschreibung

Stellenbeschreibung

Intro We are a digital marketing agency looking for a Digital Analytics Consultant to support our team and our eCommerce clients, particularly in the implementation and optimization of GA4 tracking, Tag Management (client- and server-side GTM) , and Consent Management Platforms (CMP), ideally in combination with Shopify . Your Key Responsibilities Tasks Lead and implement advanced GA4 tracking setups , including GA4 Enhanced E-Commerce tracking Develop and maintain GTM (client- and server-side ) configurations Familiarity with Google Consent Mode Ensure CMP integration is compliant with GDPR / DSGVO and compatible with analytics and marketing tools - No legal skills required, but experience in this field is a plus Act as an analytics advisor to our German-speaking clients Collaborate with our internal English-speaking Tech Support team to build, challenge, and improve tracking setups Support data integration with platforms like BigQuery and Looker Studio - You will also be supported by specialists in this field Provide general technical support related to Digital Analytics and MarTech Requirements 5+ years of hands-on experience in Digital Analytics, ideally more Expertise in GA4, GTM, CMPs - Experience with Shopify is a plus Experience in a major Online Marketing Field, like SEA, SMA or Display Advertising Experience with server-side GTM is essential Basic understanding of GDPR / DSGVO and how it impacts tracking Familiarity with BigQuery, Looker Studio , and other Google Cloud tools Basic JavaScript skills (e.g. event handling, dataLayer manipulation) Able to advise clients in German and communicate fluently in English with our internal team Strong problem-solving skills and a proactive mindset when working with technical teams Benefits Flexible freelance collaboration Long-term project potential with leading eCommerce brands Smart and supportive team with a tech-driven mindset 100% remote-first setup, with async workflows and regular team syncs