Digital Ad Manager - Home Office (fixed-term)

ResMed; München; Remote; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading global healthcare brand is seeking a data-driven digital marketer for a 12-month maternity leave cover role in Munich. This position involves driving direct-response digital campaigns across the UK and Europe, focusing on performance, ROI, and compliance with industry regulations. Join a diverse and inclusive team, contributing to a healthier world while advancing your career.

Leistungen

Attractive compensation

30 days of vacation plus additional leave

Flexible benefits including childcare subsidies

Mental health support via TELUS Health

Extensive training and development opportunities

Qualifikationen

• At least 5 years of related experience in digital marketing or a related field.
• Conversational proficiency in one European language and English.
• E-commerce experience and understanding of sales channels.

Aufgaben

• Plan, implement, and evaluate digital marketing campaigns focused on ROI.
• Analyze and optimize marketing initiatives considering healthcare regulations.
• Manage and coordinate digital marketing activities and report on measurable objectives.

Kenntnisse

Data-driven marketing

Performance analysis

Digital campaigns

Data protection compliance

Creative collaboration

Ausbildung

Bachelor’s degree in Business or Marketing

Tools

Microsoft Office

Google Suite

Jobbeschreibung

Seeking a data-driven digital marketer with a strong focus on performance and ROI. We’re looking for a confident and capable marketing professional to step into a 12-month maternity leave cover role, driving direct-response digital campaigns across the UK and Europe for a global healthcare brand.

Responsibilities

• Plan, implement, and evaluate digital marketing campaigns based on overarching marketing strategies, focusing on the UK and European markets, with an emphasis on ROI.
• Analyze and optimize digital marketing initiatives to enhance performance and support data-led decisions, considering healthcare industry regulations.
• Provide consultation, creative support, and collaborate on multimedia campaigns to maximize marketing investment returns.
• Manage and coordinate digital marketing activities, including implementation, ongoing optimization, monitoring, and reporting based on measurable objectives.
• Coordinate with relevant marketing teams, agencies, and platform partners.
• Execute global activities within budget and timeline constraints, driven by data.
• Collaborate with experts across different areas.
• Identify new trends and developments to address target audience needs.
• Share global best practices with consumer marketing teams and incorporate innovative solutions into strategies.
• Ensure compliance with data protection, industry regulations, and internal privacy policies in all activities.

Qualifications and Experience

• Bachelor’s degree in Business or Marketing.
• At least 5 years of related experience in digital marketing or a related field.
• E-commerce experience and understanding of its role as a sales channel are advantageous.
• Knowledge of healthcare industry advertising and marketing regulations is preferred.
• Proficiency in Microsoft Office and Google Suite, including Search Engine Advertising (SEA).
• Conversational proficiency in at least one European language and English.
• Affiliate marketing experience is a plus but not essential.
• Experience working in a global team structure is preferred but not essential.

Company Benefits

• Attractive compensation; this role is a temporary parental leave replacement.
• 30 days of vacation plus December 24th and 31st.
• Two additional days of volunteer leave.
• Participation in share purchase and growth opportunities.
• Flexible benefits including childcare subsidies, sports, restaurant vouchers, and bike leasing.
• Mental health support via TELUS Health.
• Extensive training and development, including LinkedIn Learning access.
• Team-building events like the New Year's Eve party.

Joining us means contributing to a healthier world while developing a challenging, supportive, and inspiring career. We value diversity and inclusion, encouraging individual expression and innovative ideas. If this sounds like the right workplace for you, apply now! We commit to responding to every applicant.