Demand Generation Specialist (m/f/d)

TN Germany; München; Hybrid; EUR 45.000 - 70.000; Vollzeit

Zusammenfassung

An innovative company in the electronics sector is seeking a Demand Generation Specialist to join their dynamic team. This role offers a unique opportunity to shape marketing strategies and build brand authority through engaging campaigns. As part of a collaborative environment, you will develop and optimize digital advertising efforts across multiple platforms, ensuring a seamless lead generation process. Ideal candidates will possess strong analytical skills and a passion for creativity, making a significant impact in a cutting-edge SaaS startup. If you're ready to elevate your marketing career, this is the opportunity for you!

Leistungen

Hands-on learning experience

Mentorship from Marketing Lead

Collaborative work environment

Preferred working device

Transportation discounts

Monthly vouchers

Qualifikationen

• 2-3 years experience in demand generation or digital ads, preferably in B2B markets.
• Strong analytical skills and ability to make data-driven decisions.

Aufgaben

• Develop and optimize SEA campaigns across Google Ads, LinkedIn Ads, and YouTube.
• Manage multi-channel campaigns to drive consistent results across touchpoints.

Kenntnisse

Demand Generation

Digital Advertising

Google Ads

LinkedIn Ads

YouTube Advertising

Analytical Skills

CRM Tools

Communication Skills

Ausbildung

Bachelor's Degree in Marketing

Master's Degree in Business

Tools

Google Analytics

Google Tag Manager

HubSpot

Salesforce

Jobbeschreibung

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Client:

DENPAFLUX GmbH

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

a6ed6cdfdf8c

Job Views:

2

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

Introduction

At DENPAFLUX, we're building the future of electronics with first-to-market EMC capabilities that empower design engineers and modern electronics companies to deliver EMI-free products to market. Achieving this goal requires a dynamic team of talented individuals like you! As a Demand Generation Specialist, you'll be part of our GTM team, reporting directly to our Growth Manager. You'll gain hands-on experience in marketing strategies while developing your skills in a supportive and collaborative environment.

Please note: Legal authorisation to work in Germany (work permit, EU citizenship, or equivalent) is required for this job role.

Role Overview

The Demand Generation Specialist will play a crucial role in both demand generation and building brand authority activities:

• Create awareness, build brand authority, and generate interest in DENPAFLUX's product & offering via paid & organic channels.
• Focus on top-of-funnel marketing activities to create demand before prospects are ready to buy

Key Responsibilities:

• Develop, implement, and optimise SEA campaigns (Google Ads, LinkedIn Ads, YouTube).
• Apply programmatic advertising and retargeting strategies to nurture leads.
• Manage ad structures, keywords, and bidding strategies to improve KPIs (CTR, CPC, ROAS).
• Lead multi-channel campaigns across paid search, display, social media, and email to drive consistent results across various touchpoints.
• Manage social media platforms like YouTube and LinkedIn & content distribution channels.
• Optimise lead generation funnels to improve conversion rates at each stage.
• Run & manage A/B tests to compare various campaign elements like ad copy, landing pages, targeting to identify the best-performing strategies.
• Work with cross-functional teams (Sales, Customer Success, Ops) to align demand generation efforts.
• Stay updated with changes in digital advertising platforms, algorithms, and marketing trends.
• Work closely with sales to ensure high-quality lead handoff and establish feedback loops.

What We’re Looking For:

• Bachelor's or Master's Degree in Marketing, Business, or relevant field
• Strong written and verbal communication skills in English (C1 level minimum)
• 2-3 years in demand generation or digital ads (Google, LinkedIn, YouTube) preferably in B2B markets
• In-depth knowledge of Google Ads, Bing Ads and relevant tools such as Google Analytics, Google Tag Manager or similar solutions
• Familiarity with CRM tools (e.g., HubSpot, Salesforce) for tracking and managing leads
• Strong analytical skills and the ability to make data-driven decisions
• Team player who can also work independently and in a structured manner

What We Offer:

• A hands-on learning experience with mentorship from the Marketing Lead and Commercial Director
• A collaborative and innovative work environment that encourages creativity and growth
• A chance to contribute to the success of a cutting-edge SaaS startup
• Your preferred working device (MacBook or Windows) and other workstation accessories
• Hybrid working environment (office and work from home)
• Transportation discounts, monthly vouchers & other benefits