Data Analyst Audience (m/w/d)

IPPEN.MEDIA; München; Vor Ort; EUR 42.000 - 48.000; Vollzeit

Zusammenfassung

Une entreprise médiatique de premier plan recherche un Data Analyst Audience pour renforcer son équipe à Munich. Dans ce rôle, vous effectuerez des analyses de données complexes afin d'informer les décisions stratégiques, tout en évoluant dans un environnement agile et respectueux. Vous aurez l'opportunité de contribuer au développement de médias sociaux pertinents et d'avoir un impact significatif sur l'expérience utilisateur sur plus de 80 portails.

Leistungen

30 jours de vacances

Modèles de travail flexibles

Sabbaticals

Opportunités de travail à l'étranger

Réductions pour employés

Leasing de vélos

Subventions pour la cantine

Plan de retraite

Événements d'entreprise

Onboarding complet et formation continue

Qualifikationen

• Au moins 2 ans d'expérience en data analytics, data science ou business intelligence.
• Compétences analytiques excellentes.
• Bilingue en allemand et anglais, à l'oral comme à l'écrit.

Aufgaben

• Analyser des données complexes pour identifier les comportements des utilisateurs et les tendances.
• Développer des principes de prise de décision basés sur les données pour les équipes commerciales et éditoriales.
• Optimiser les parcours clients sur la base des cas d'utilisation.

Kenntnisse

SQL

Analyse de données

Visualisation de données

Travail d'équipe

Résolution de problèmes

Ausbildung

Diplôme en informatique de gestion, mathématiques, ou sciences naturelles

Tools

Preset.io

Jobbeschreibung

For the expansion of our cross-functional team in Munich, we are looking for a :

Data Analyst Audience (m / f / d)

Please note the German language skills for this position. We kindly ask for your understanding and respect for this requirement.

Use your expertise to strengthen socially relevant media and drive your professional development at the same time!

Responsibilities include:

• Data-driven analysis in our CDP team with a focus on:
• Development and optimization of user profiling
• Modeling of audience scoring
• Evaluation of zero-party data and behavioral data
• Analysis of demographic prediction models
• Analytical core tasks:
• Perform complex data analysis to identify user behavior and trends
• Development of data-based decision-making principles for business and editorial teams
• Optimization of customer journeys based on business cases
• Advising specialist departments on the use of audience data
• Development of recommendations for action
• Presentation of analysis results

What we offer you:

• Your data-driven insights shape the user experience on over 80 portals, including renowned media such as Frankfurter Rundschau and Münchner Merkur.
• Your analyses contribute to achieving our shared vision: to continue shaping local journalism in a pluralistic and independent way and to promote diversity of opinion in society.
• Exciting and responsible challenges in digital journalism at Germany's largest regional portal, reaching every second German-speaking person.
• A pleasant, agile working atmosphere in a multidisciplinary team where respectful interaction is a priority.
• Comprehensive onboarding, further training, and coaching through our ID Academy.
• Benefits include flat hierarchies, 30 days' vacation, flexible working models, sabbaticals, working abroad opportunities, employee discounts, bike leasing, subsidies for the canteen, pension scheme, and company events.

What you bring:

• A passion for data integrity and complex problem-solving to find pragmatic solutions.
• Completed studies in business informatics, mathematics, natural sciences, or an equivalent degree with a strong interest in computer science.
• At least 2 years of experience in data analytics, data science, or business intelligence, ideally in audience development or CRM.
• Excellent analytical skills and the ability to quickly understand complex situations.
• Strong communication, teamwork, and coordination skills.
• Proficiency in SQL and experience with data visualization tools (e.g., Preset.io).
• Very good German and English language skills, both written and spoken.

If this Data Analyst Audience role sounds like you, simply apply online, send your CV as a PDF, or contact our representative. We look forward to learning more about you!

Your contact: Christian Celikovic

For questions, reach out via email or phone.

About Ippen Digital:

Ippen Digital develops digital publishing products for over 80 portals, providing integrated solutions from technology to sales. Our success lies in innovative ideas, unconventional approaches, and continuous exchange.

Additional details:

• City: Munich
• Type of employment: Full-time
• Start date: Immediate
• Responsible person: Christian Celikovic
• Reference number: Please specify in your application