Data Analyst – Google Analytics

Eastmen Human Resources B.V.; Deutschland; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

A leading company is seeking a passionate Data Developer to build technological solutions for the entire data lifecycle. The role requires strong expertise in Google Analytics, GA4, and data reporting, with responsibilities including tracking performance metrics and providing training on data tools.

Qualifikationen

• Strong expertise with Google Analytics.
• Experienced as a Data Analyst.
• Strong English language skills.

Aufgaben

• Ensure web pages & campaigns have relevant tags to monitor performance.
• Provide training on GA4 / GTM tracking to Business Units.
• Maintain and build reports covering digital performance metrics.

Kenntnisse

Google Analytics

Data Analysis

GA4

GTM

Power BI

Digital Performance

Tools

Looker Studio

Brandwatch

Google Ads

Google Search Console

Jobbeschreibung

Please submit your resume in English to be considered for this position

The Data Developer is a professional passionate about building technological solutions that encompass the entire data lifecycle. Their expertise is focused on data ingestion, transformation, governance, organization, and provisioning, ensuring that data is managed efficiently and securely.

Responsibilities:
– GA4 & GTM tracking & tagging. Ensure our web pages & campaigns have the relevant tags for us to monitor performance.
– Provide training & support on GA4 / GTM tracking to Business Units & Countries
– Advise & recommend the optimal model for setting up tagging / tracking using GA4. Should this be owned by IT, MCoE or BU? Including evaluating competency.
– Maintaining existing reports & building new reports which cover the following:
A. Digital performance (Search, web page performance, social media)
B. Metrics that matter (linking digital performance to internal metrics)
B. Lighthouse projects (special innovation projects)
– Understanding of: GA4, GTM, Brandwatch, Google Ads, Google Search Console, Looker Studio, Power BI

Experience needed:
– Strong expertise with Google Analytics
– Experienced as a Data Analyst
– Strong English language