Customer Strategy & Planning Lead Foods Germany (d/f/m)

ZipRecruiter; Hamburg; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic Customer Strategy & Planning Lead to drive brand penetration and profitable sales. This pivotal role involves executing marketing strategies that align with customer needs, focusing on trade marketing efficiency, and seeking growth opportunities. The ideal candidate will have several years of experience in similar roles, a strong understanding of category strategies, and fluency in both German and English. Join a flexible working environment in the heart of Hamburg, where your contributions will significantly impact the business and its customers.

Leistungen

Flexible working hours

Remote work opportunities

Attractive remuneration

Subsidised lunch

Training opportunities

24/7 access to learning platform

Wellbeing activities

Discounted company bike

Discounts with cooperation partners

Qualifikationen

• Several years in similar roles across different channels.
• Understanding of Category strategies and local marketing beneficial.

Aufgaben

• Lead Market Plan execution aligned with BU Strategy.
• Define innovation & launch plans to channels/customers.
• Own Pricing & Promo strategy and lead forecasting process.

Kenntnisse

Innovation mindset

Commercial Strategy

Data-Driven Mindset

Stakeholder Management

Strategic thinking

Fluent in German

Fluent in English

Ausbildung

Bachelor's degree in Marketing or related field

Experience in similar roles

Jobbeschreibung

Job Description

Our business reaches people worldwide. In over 190 countries, 3.4 billion of them use our products daily. With us, you shape popular brands that make people's everyday lives better. Our drive is to make sustainability an everyday reality, and we are convinced that a business focused on this leads to superior results. Our employees are at the center of this. With meaningful work that fits their lives, we contribute to a better business and a better world.

At Unilever, you can expect a unique career and an equal and flexible working environment. There is no ‘one size fits all'. But everything you need to shape your own future.

Customer Strategy & Planning Lead Foods Germany (d/f/m)

JOB PURPOSE
Find your purpose at Unilever. The Customer Strategy & Planning (CSP) Lead (d/f/m) plays a crucial role in driving brand penetration and profitable sales volume with customers. This position is responsible for ensuring that marketing plans align with channel, customer, and shopper needs to maximize benefits for both Unilever and its customers. The CSP Lead focuses on trade marketing efficiency and effectiveness while continually seeking growth opportunities.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Lead in Market Plan execution (Aligned to BU Strategy) & Dynamic Resource Allocation
2. Localises Category Growth Strategy
3. Executes strategically aligned Commercial Plan in Market
   • Decides Channel/Customer Prioritisation in Market and deploys Budget accordingly
4. Leads Core Capabilities and objective customer engagement (Catman /Shopper / NRM)
5. D4C/D4R: executes locally AND integrates Channel & Customer upstream into BU

Category Growth Strategies

1. Localise (Develop and deploy) CGS at channel and customer level
2. Work closely with Marketing, Strategy & Insights, CMI, Finance, Supply to build Customer sell-in

Innovation

1. Define innovation & launch plan to channels/customers
2. D4C/D4R: executes locally AND integrates upstream into BU

Targets and Budgets

1. Allocate USG targets and investment to deliver BG strategy by channel and customer
2. Define budgets by channel and customer to deliver UOM target from BU

Pricing and promotions, Mix

1. Own Pricing & Promo strategy
2. Lead monthly forecasting process and report and own Pricing & Promotions Mix
3. NRM: Ownership of L4 and L5

Execution

1. Deploy strategically aligned commercial plan in Market via CBD Deploy launch plans to channels/customers to ensure strength of execution
2. Define channel / Customer Execution: (SoS, TDP; VOD)
3. Shopper / Digital Marketing

Capability

1. Deploy core capabilities required to win by Channel and Customer
2. Catman / Shopper / NRM

Key Requirements:

1. Several years in similar roles (different channels, customers)
2. Understanding of Category strategies. Local Marketing background beneficial
3. The CSP Lead shows leadership and the ability to focus on big picture, preparing the business for future challenges (vs. managing the status quo)
4. Key Skills: Innovation mindset; Commerce channels execution and digital business models; Commercial Strategy and Business Acumen / NRM; Category Growth Management; Data-Drive Mindset; Customer and Retailer Understanding
5. Strategic thinking and writing; communication and storytelling; Stakeholder Management; Lateral Influence without Authority; Process Thinking (Discipline); Ability to join the dots and show the big picture
6. Fluent German & English skills

What We Offer:

1. Great colleagues and the greatest possible creative freedom
2. Attractive remuneration and additional financial benefits
3. Flexible working hours and the opportunity to work remotely
4. Work location in the heart of Hamburg. Here is a film about our office: https://www.unilever.de/our-company/neue-arbeitswelt-und-kultur-in-der-neuen-burg/
5. Discounts with our cooperation partners & subsidised lunch
6. A wide range of training opportunities and 24/7 access to our own learning platform
7. Wellbeing activities e.g. company medical care, company health management & a 24/7 counselling service
8. A discounted "Germany" ticket & company bike

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