Customer Relationship Management Consultant

Exactius; Berlin; Remote; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading digital marketing firm is seeking a CRM Growth Manager to enhance customer retention through strategic email marketing and lifecycle campaigns. Ideal candidates should have over 3 years of experience, be bi-lingual in English and German, and possess excellent analytical and communication skills. This is a remote position with flexible hours, allowing for a healthy work-life balance and significant career growth.

Leistungen

Flexible hours

Professional and personal growth

Great company culture

Qualifikationen

• 3+ years of experience in retention marketing or CRM.
• Extensive knowledge of remarketing tactics.
• Ability to work under pressure and meet deadlines.

Aufgaben

• Collaborate on email marketing strategies.
• Develop lifetime-value based segmentation.
• Lead client meetings and develop CRM strategy.

Kenntnisse

Fluent in English

Fluent in German

Strong analytical skills

Project management

Excellent communication

Problem solving

Storytelling skills

Attention to detail

Tools

Klaviyo

Salesforce

Pardot

Iterable

Braze

Jobbeschreibung

CRM Growth Manager

About Exactius

Exactius works with companies to solve complex digital marketing challenges and achieve ambitious growth goals. We bring executive leadership and cross-functional execution teams that can not only form the strategy but can execute and deliver the result. These teams always include a proven performance marketing CMO, along with campaign and CRM managers, conversion and product managers, data scientists, front / back end developers and creative teams as necessary. Those teams are supported by a proprietary technology that supports the need for advanced analysis and real-time optimization. Exactius is an extension of your internal teams with one goal in mind : grow faster and be more profitable.

Description

You are a motivated, curious, and creative 'A' player with experience in CRM and email marketing. You thrive in a dynamic environment, working with clients from diverse industries. At your core, you are an insatiable learner, always seeking growth. As a motivated self-starter, you embrace new challenges and explore uncharted territory.

Your excellent listening skills help you understand problems deeply, and your incredible team player mindset empowers you to find powerful solutions together. You possess a good understanding of the customer intent funnel and are familiar with lifetime value, retention, and churn jargon.

With strong leadership, project management, and communication skills, you are well-equipped for success in this role. You are comfortable working in a 100% remote environment and can maintain a healthy work-life balance while owning your responsibilities.

This role offers the ideal blend of strategic thinking and hands-on execution, presenting an exciting opportunity for self-starters with an entrepreneurial spirit like yours. Your goals are clear : boost activity rates, enhance retention, maximize customer lifetime value (LTV), and drive high engagement with the brand.

Responsibilities

• Collaborate on strategy and messaging for CRM initiatives for our a Germany-based partner, including email marketing campaigns, lifecycle emails and communication across other retention channels.
• Collaborate on lifetime-value based segmentation of users with BI Analysts that can be used across clients, and develop segment level strategies across all channels (paid and non-paid).
• Partnering with colleagues on the CRM team as well as other lanes within Exactius to develop the CRM strategy.
• Providing a key perspective on messaging strategy specifically for the German market, as well as reviewing copy and QAing communications before they send out to ensure it’s on point.
• Participate and often lead key client meetings.

Requirements

Minimum 3+ years of experience in retention marketing / email marketing / CRM / Monetization.

Strong understanding of lifecycle marketing, email campaigns, flows, triggered emails, etc.

Required - Bi-lingual - fluent in English and German.

Extensive knowledge of remarketing and retargeting tactics.

Highly attentive to details, thorough, responsible, and punctual.

Proactive and creative with the drive to improve, learn and grow.

Excellent communication and interpersonal skills.

Advanced analytical skills.

Ability to work under pressure and meet deadlines.

Great time management skills.

Strong work ethic in a remote work environment.

Strong problem solving / troubleshooting skills.

Great storytelling skills.

Familiarity CRM tools – expert knowledge of Klaviyo, Salesforce, Pardot, Iterable, Braze an advantage.

Experience with e-commerce / D2C brands is an advantage.

Experience with SMS and app notification, a big plus.

Benefits & Perks

Opportunity to have a real impact in a high growth international brand

Work remote from anywhere in the world

Control your time - flexible hours

Responsibility from day one, professional and personal growth

Great company culture, working alongside rockstar professionals from various industries and backgrounds

Potential to evolve your career and role