Customer Marketing Manager DACH (f/m/d)

Essity; Mannheim; Hybrid; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Essity is seeking a Customer Marketing Manager for the DACH region to lead marketing initiatives that drive customer engagement and brand development. This hybrid role involves collaboration with key stakeholders, campaign execution, and budget management. Ideal candidates will have significant marketing experience in a multinational context and be proficient in both German and English. Benefits include a hybrid working model, flexible hours, and professional development opportunities.

Leistungen

Hybrid working model

30 days of vacation

Learning & Development opportunities

Discounted fitness membership

Public transport allowance

Qualifikationen

• Strong previous experience in a marketing role within a multinational company.
• Fluent in German and English.
• Experienced in digital shelf management.

Aufgaben

• Lead the creation and execution of customer marketing plans.
• Establish and maintain relationships with strategic stakeholders.
• Create and execute customer marketing campaigns.

Kenntnisse

Marketing Management

Digital Marketing

Stakeholder Management

Budget Management

Team Development

Jobbeschreibung

Customer Marketing Manager DACH (f/m/d) page is loaded

Customer Marketing Manager DACH (f/m/d)

Apply remote type Hybrid locations Mannheim, Germany time type Full time posted on Posted Yesterday job requisition id Essity253330

Customer Marketing Manager DACH (f/m/d)

Essity is a leading global hygiene and healthcare company. We are committed to improve the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork , as well as well-known brands such as Jobst, Leukoplast , Libero, Libresse , Lotus, Nosotras , Saba, Tempo, Vinda and Zewa.

Your Role

• Develop and Implement Marketing Plans: Lead the creation and execution of customer marketing plans for selected strategic customers

• Stakeholder Collaboration: Establish and maintain marketing relationships with strategic stakeholders, representing marketing in the Local Management Team

• Product Mix Monitoring: Oversee the overall product mix of customers and recommend changes in collaboration with the appointed Key Account Manager or sales lead

• Campaign Execution: Create and execute customer marketing campaigns (both offline and online) and loyalty programs to drive customer engagement, advocacy, and sales development

• Omnichannel: understand how to perform and navigate in the Digital shelf. Lead the omni-channel transformation in your designated area hand in hand with the Digital Customer Marketing Manager

• Performance Analysis: Monitor, analyze, and continuously improve online listings, share of search, taxonomy, and the integrity and accuracy of commercial content

• Coordination of Activities: Collaborate with Product, Segment, and Brand managers to coordinate activities within your area of responsibility

• Budget Management: Manage the customer marketing budget for the business area, ensuring ROI calculations and setting KPIs, followed by corrective actions as needed

• Team Development: Lead and develop team capabilities in line with Essity’s core values and development program

You Identify Yourself With

• Experienced Marketer: Strong previous experience in a marketing role within a multinational company

• Digitally oriented: Experience in the digital shelf and creative in leveraging AI to enhance daily work processes

• Bilingual: Fluent in German and English

• Dynamic and Passionate: Enthusiastic about marketing and brand development

• Flexible and Reliable: Committed and can-do attitude.

• Leadership Skills: Passionate about coaching and developing others

• Adaptable: Comfortable working within a matrix organization

• Willing to Travel: Open to traveling up to 40% of the time

Our Benefits for You

The benefits listed refer to the primary location. If you want to start at another location, these may vary.

• Compensation & Benefits
  Bonus, annual salary adjustment process, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits

• Work-Life-Balance
  Hybrid working model, flexible working hours, 30 days of vacation, lifetime working time account

• Learning & Development
  Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs

• Health & Well-being
  Discounted fitness membership, Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys

• Team & Collaboration
  People culture, communities & networks, co-working spaces, leadership guidelines, canteen

• Mobility
  Public transport allowance, bicycle parking, free car parking, e-charging stations

This is Us

At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity, equity & inclusion is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.

Application End Date:

29 Juni 2025

Job Requisition ID:

Essity253330

About Us

Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.

Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life.

Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!