Customer Marketing Manager DACH (f/m/d)

Essity; Mannheim; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Essity seeks an experienced marketer to lead customer marketing initiatives. This role involves developing and implementing marketing plans, collaborating with stakeholders, and managing budgets to drive engagement and sales. The ideal candidate is bilingual, digitally savvy, and passionate about marketing and team development.

Leistungen

Bonus and annual salary adjustment

Pension schemes

Flexible working hours

30 days of vacation

Learning and development programs

Public transport allowance

Qualifikationen

• Strong previous experience in a marketing role within a multinational company.
• Bilingual: Fluent in German and English.
• Passionate about coaching and developing others.

Aufgaben

• Lead the creation and execution of customer marketing plans.
• Monitor and analyze performance of customer marketing campaigns.
• Manage customer marketing budget and ensure ROI calculations.

Kenntnisse

Digital Orientation

Leadership Skills

Marketing Experience

Bilingual Communication

Jobbeschreibung

Essity is a leading global hygiene and healthcare company. We are committed to improve the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.

Your Role

Develop and Implement Marketing Plans : Lead the creation and execution of customer marketing plans for selected strategic customers

Stakeholder Collaboration : Establish and maintain marketing relationships with strategic stakeholders, representing marketing in the Local Management Team

Product Mix Monitoring : Oversee the overall product mix of customers and recommend changes in collaboration with the appointed Key Account Manager or sales lead

Campaign Execution : Create and execute customer marketing campaigns (both offline and online) and loyalty programs to drive customer engagement, advocacy, and sales development

Omnichannel : understand how to perform and navigate in the Digital shelf. Lead the omni-channel transformation in your designated area hand in hand with the Digital Customer Marketing Manager

Performance Analysis : Monitor, analyze, and continuously improve online listings, share of search, taxonomy, and the integrity and accuracy of commercial content

Coordination of Activities : Collaborate with Product, Segment, and Brand managers to coordinate activities within your area of responsibility

Budget Management : Manage the customer marketing budget for the business area, ensuring ROI calculations and setting KPIs, followed by corrective actions as needed

Team Development : Lead and develop team capabilities in line with Essity’s core values and development program

You Identify Yourself With

Experienced Marketer : Strong previous experience in a marketing role within a multinational company

Digitally oriented : Experience in the digital shelf and creative in leveraging AI to enhance daily work processes

Bilingual : Fluent in German and English

Dynamic and Passionate : Enthusiastic about marketing and brand development

Flexible and Reliable : Committed and can-do attitude.

Leadership Skills : Passionate about coaching and developing others

Adaptable : Comfortable working within a matrix organization

Willing to Travel : Open to traveling up to 40% of the time

Our Benefits for You

The benefits listed refer to the primary location. If you want to start at another location, these may vary.

Bonus, annual salary adjustment process, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits

Work-Life-Balance

Hybrid working model, flexible working hours, 30 days of vacation, lifetime working time account

Learning & Development

Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs

Discounted fitness membership, Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys

People culture, communities & networks, co-working spaces, leadership guidelines, canteen

Mobility

Public transport allowance, bicycle parking, free car parking, e-charging stations

This is Us

At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.