Customer Lifecycle Marketing Manager - Retention & Loyalty (mfd)

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Client:

Statista GmbH

Location:

Job Category:

Other

EU work permit required:

Yes

Job Views:

1

Posted:

30.03.2025

Expiry Date:

14.05.2025

Job Description:

At Statista, we're all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions.

Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin, and Tokyo. Our constant growth proves our success and creates new development and career opportunities for our employees.

We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team.

Are you ready to join us?

Your Team

Our Client Success team is essential to the success and continuous growth of our client base. We are committed to ensuring our clients achieve their goals by leveraging our solutions, driving engagement, satisfaction, and long-term partnerships. We are the client's voice and a key driver of cross-functional efforts to consistently deliver outstanding client value.

Responsibilities:

1. Develop and define a comprehensive retention and loyalty strategy focused on targeting specific customer segments and addressing their individual needs at various lifecycle stages to foster long-term engagement.
2. Design and optimize key touchpoints throughout the customer journey, identifying critical opportunities to enhance retention, prevent churn, and drive upsell growth at pivotal moments.
3. Implement and manage personalized, automated communication flows across channels (email, in-app messaging, newsletters) to engage customers at different lifecycle stages.
4. Foster participation in customer communities, including forums and events, to encourage knowledge sharing, peer support, and user-generated content, while ensuring feedback loops are in place to maintain loyalty.
5. Create and monitor dashboards that track key retention and loyalty KPIs, using insights from customer behavior and campaign results to evaluate performance and continuously refine strategies.
6. Establish regular feedback mechanisms, including surveys and customer interviews, to gather direct insights, uncover pain points and opportunities, and proactively implement the right measures to address them.
7. Analyze customer behavior, churn patterns, and the impact of retention efforts to provide recommendations that improve these initiatives and enhance the customer experience.

Qualifications:

1. Minimum 3 years of experience in customer retention, loyalty programs, community management, or customer experience management.
2. A creative mindset with hands-on experience in developing engaging content and customer campaigns.
3. Previous experience in a B2B SaaS environment.
4. Strong analytical skills and a deep understanding of customer journeys and lifecycle stages.
5. Familiarity with key KPIs in customer lifecycle marketing (e.g., retention rate, churn rate, NPS, engagement rates, upsell rates).
6. Experience in collecting and interpreting customer feedback to continuously optimize initiatives.
7. Nice to have: proficiency in customer engagement tools such as Braze, Apollo, Salesforce, Segment, or similar platforms.
8. Fluent in English and German.

Benefits:

In addition to our great team, culture, and our shared goal of empowering people with data, there are many other things that make Statista a great place to work! Join us and benefit from:

1. Work from abroad 10 days a year (up to 30 if your family lives abroad).
2. Hybrid work and flex-time.
3. International team and social events.
4. Career & training opportunities.
5. Attractive locations and modern offices.

Some of the benefits listed here apply only to the German entity and to Junior-level roles or above.