Customer Data Platform (CDP) Product Owner

PUMA SE; Deutschland; Presencial; EUR 90 000 - 130 000; Tempo integral

Resumo da oferta

PUMA SE seeks a CDP Product Owner to drive the strategy, development, and governance of the Customer Data Platform. You will coordinate with business stakeholders, data engineers, and technology partners to unlock data potential and enable personalized marketing across channels.

You will own end-to-end feature delivery, define KPIs, ensure data quality and privacy, and foster a data-driven decision culture in a fast-paced global environment based in Germany.

Qualificações

• 5+ years in product ownership, data management or marketing tech, focused on CDPs, CRMs or data platforms.
• Experience translating business needs into data-driven CDP requirements.
• Strong understanding of data modeling, segmentation and analytics.

Responsabilidades

• Define and execute the CDP strategy, governance, and roadmap.
• Lead end-to-end feature delivery from ideation to launch with clear acceptance criteria.
• Collaborate with marketing, ecommerce, data science, and vendors to maximize CDP value.

Conhecimentos

CDP experience

Product ownership

Data management

Stakeholder management

Agile/Scrum

Data modeling

Communication

Ferramentas

Hightouch

Salesforce CDP

Segment

Tealium

APIs

ETL processes

Descrição da oferta de emprego

YOUR MISSION

As the CDP Product Owner, you will be the driving force behind the strategic development, optimization, and governance of our Customer Data Platform (CDP). Your mission is to unlock the full potential of our consumer data, enabling personalized, data-driven marketing experiences across all channels. You will act as the bridge between business stakeholders, data teams, and technology partners, ensuring our CDP delivers measurable value to both our consumers and the organization.

CDP Strategy & Roadmap

Define and execute the vision and roadmap for the CDP, aligning with business objectives and customer experience goals. Identify opportunities to enhance data collection, profiling, segmentation, and activation capabilities. Collaborate with cross-functional teams to prioritize features and initiatives that drive business impact.

Stakeholder Management

Serve as the primary liaison between marketing, ecom teams, data science, and external vendors to ensure alignment on CDP capabilities and use cases. Translate business requirements into technical specifications for the CDP, working closely with data engineers and architects. Advocate for the CDP’s value across the organization, fostering adoption and best practices.

Governance & Quality

Establish and enforce data governance policies to ensure compliance, accuracy, and consistency of customer data. Establish and nurture central principles and guardrails for the core customer model and main segments. Work with legal and compliance teams to ensure adherence to data privacy regulations (e.g., GDPR, CCPA).

Feature Development & Optimization

Lead the end-to‑end delivery of CDP features, from ideation to launch, including user stories, acceptance criteria, and testing. Optimize the CDP for performance, scalability, and usability, leveraging analytics and user feedback. Drive innovation by exploring emerging technologies and trends in customer data management.

Performance Measurement

Define KPIs and success metrics for the CDP, tracking and reporting on its impact on marketing effectiveness and customer engagement. Conduct regular audits and analyses to identify areas for improvement and innovation.

YOUR TALENT Leadership & Collaboration

• Experience: 5+ years in product ownership, data management, or marketing technology, with a focus on CDPs, CRM systems, or data platforms.


• Technical Knowledge: Familiarity with CDP tools (e.g., Hightouch, Salesforce CDP, Segment, Tealium) and data integration technologies (APIs, ETL processes).


• Data Literacy: Strong understanding of data modeling, segmentation, and analytics, with the ability to translate data insights into actionable strategies.


• Agile Methodologies: Experience working in Agile/Scrum environments, with a track record of delivering complex projects.


• Business Acumen Collaboration: Ability to build strong relationships with technical and non-technical stakeholders, fostering a culture of data-driven decision-making.


• Communication: Excellent verbal and written communication skills, with the ability to simplify complex concepts for diverse audiences.


• Problem-Solving: Analytical mindset with a passion for solving challenges through innovative and scalable solutions.


• Adaptability: Thrives in a fast-paced, evolving environment, with a proactive approach to learning and improvement.

SPEED & SPIRIT

is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.