CRM & Retention Manager (m/f/d)

VITAFY BRANDS; München; Vor Ort; EUR 45.000 - 70.000; Vollzeit

Zusammenfassung

Ein wachsendes Unternehmen im Bereich Gesundheits- und Wellnessprodukte sucht einen erfahrenen E-Mail-Marketing-Spezialisten. In dieser Rolle sind Sie verantwortlich für die Planung, Umsetzung und Optimierung von E-Mail-Kampagnen. Erforderlich sind fundierte Kenntnisse in Marketingautomatisierung und Datenanalyse sowie Projektmanagementfähigkeiten. Ein kreatives Umfeld mit Raum für Ideen wartet auf Sie.

Leistungen

Flache Hierarchien und offene Unternehmenskultur

Flexible Arbeitszeiten

Regelmäßige Team-Events

Unbegrenzte Wasser-/Kaffee-/Teeversorgung

Qualifikationen

• 3-4 Jahre Erfahrung im E-Mail-Marketing, Automatisierung und Lifecycle-Marketing.
• Starke Fähigkeit zur Kunden-Segmentierung und Datenanalyse.
• Fließend in Englisch und Deutsch.

Aufgaben

• Planung, Erstellung und Durchführung von E-Mail-Marketingkampagnen.
• Management der CRM-Kampagnen von Anfang bis Ende.
• Analyse von Kampagnendaten zur Verbesserung künftiger Initiativen.

Kenntnisse

E-Mail-Marketing

Automatisierung

Personalisierung

Datenanalyse

Projektmanagement

Ausbildung

Abgeschlossene Berufsausbildung oder relevanter Abschluss

Tools

Emarsys

Klaviyo

Jobbeschreibung

About us:

We are a long-established and growing European multi-channel player in the dynamic consumer health & wellness market. Our group, formed from the merger of EVP Group and Vitafy Brands in 2022, includes subsidiaries in Germany, England, Spain, and Slovakia, serving diverse target markets.

We own production facilities for key product categories and act as a reliable B2B service partner (private label & CDMO), supporting customers in drugstores, discount and food retail, pharmacies, and branded goods manufacturers. We develop innovative, trendy health and wellness products, offering tailored, customer-specific services. Our portfolio includes brands like Achterhof, Gymqueen, Bodylab, Vitawell, and VIVE+, marketed online and in retail.

By combining our expertise and resources, we optimize the efficiency, scalability, and excellence of our B2B and B2C operations across all channels. Our success relies on a multi-channel approach, a vertically integrated value chain, and a growth strategy through acquisitions in Europe.

What we offer!

• Responsible, varied tasks in a great team with creative freedom and room for ideas
• Flat hierarchies, an open culture, and a friendly atmosphere (no dress code, first-name basis)
• Flexible working with our mobile office policy
• Benefits: unlimited water/coffee/tea
• Regular team events and sports participation

We're looking for you!

• Completed vocational training or relevant degree
• 3–4 years experience in email marketing, automation, and lifecycle marketing
• Strong understanding of customer segmentation and personalization
• Data-driven with a record of using insights to improve performance
• Experience with marketing automation platforms (Emarsys & Klaviyo preferred)
• Excellent project management skills and multitasking ability
• Fluent in English & German

Contact

Susanne Fischer from our People & Organisation team looks forward to your application! Please include your salary expectations and earliest start date.

Your tasks and challenges:

• Plan, build, and execute email marketing campaigns to engage, retain, and grow customers
• Manage CRM campaigns end-to-end — segmentation, content setup, execution, analysis
• Implement and optimize marketing automation programs
• Create segmentation strategies for personalized messaging
• Analyze campaign data to improve future initiatives
• Develop CRM strategies to nurture relationships and boost retention
• Collaborate with Brand, BI, Tech, and Customer Support teams for alignment
• Identify CRM opportunities for onboarding, cross-/up-selling, reactivation
• Track KPIs related to retention, reactivation, and CLV
• Stay updated on CRM and lifecycle marketing trends and tools