CRM & Retail Marketing Manager (m / f / d)

Changan Europe; München; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

Changan Europe is seeking a skilled CRM & Retail Marketing Manager to enhance their retail and CRM strategies across Europe. This role involves developing a comprehensive CRM framework and overseeing retail marketing initiatives, including managing dealer communications and strategic campaigns to improve customer experiences. The ideal candidate should have a strong background in automotive marketing, project management skills, and fluency in German and English, with a willingness to travel across Europe.

Qualifikationen

• Several years of experience in retail marketing and CRM in the automotive industry.
• Proven expertise in implementing automotive CRM systems at OEM and dealer level.
• Strong understanding of customer engagement strategies.

Aufgaben

• Develop and implement a comprehensive CRM strategy for automotive sectors.
• Lead retail marketing activations and manage CRM platforms across European markets.
• Coordinate campaigns focusing on customer journey from lead capture to retention.

Kenntnisse

Project Management

Communication

Stakeholder Management

Fluency in German

Fluency in English

Data Analytics

Ausbildung

Bachelor’s degree in Marketing

Business or similar qualification

Tools

Salesforce

MS Dynamics

Marketing Automation Tools

Jobbeschreibung

We are seeking an experienced CRM & Retail Marketing Manager (m / f / d) to develop and implement a structured framework for Changan’s retail and CRM strategy across Europe. Reporting to the Head of Marketing and PR at Changan Europe, this role will focus on supporting retail networks and importers by equipping them with the right tools, systems, strategies, and guidance to ensure a consistent and effective customer journey—from first contact to long-term loyalty.

You will oversee both retail marketing activations and the implementation of CRM systems and processes at OEM and dealer level. This includes setting up a scalable CRM framework, aligning with local markets, and ensuring a smooth lead management journey across all touchpoints.

Responsibilities

CRM Responsibilities

• Develop and implement a comprehensive CRM strategy, connecting OEM and dealer-level systems to ensure a seamless customer journey.
• Evaluate and implement CRM platforms suitable for the automotive sector, ensuring compatibility across European markets.
• Define CRM processes, customer lifecycle touchpoints, and data flows in collaboration with local markets.
• Support NSCs and importers with CRM rollout, adoption, and best practice guidance.
• Ensure effective lead capture, tracking, and follow-up mechanisms between brand channels and dealer systems.
• Coordinate CRM campaigns from acquisition to retention, enabling personalized, data-driven customer engagement.
• Monitor CRM performance and customer data analytics to refine campaigns and drive efficiency.

Retail Marketing Responsibilities

• Develop and implement a retail marketing framework to support dealership networks and importers across multiple European markets.
• Ensure dealer websites are brand-consistent and functional, providing guidelines and oversight to maintain a unified digital presence.
• Provide tools, templates, and creative assets to empower dealerships and importers in local marketing.
• Lead the evaluation, selection, and deployment of marketing tools that enhance the effectiveness of retail campaigns.
• Support the allocation and co-management of local marketing budgets, ensuring strategic and high-impact use of funds.
• Review and approve local marketing plans, ensuring campaigns are aligned with the brand and asset-ready before sign-off.
• Track, monitor, and analyze local activations, offering recommendations for improvement and sharing best practices.
• Oversee retail-level marketing initiatives from brand-level campaigns down to retail activations and local test-drive events.
• Coordinate with sales, product, and aftersales teams to ensure consistent customer experiences across digital and physical touchpoints.
• Act as the go-to expert for local marketing teams, providing strategic input and operational support.

Requirements

• Bachelor’s degree in Marketing, Business, or a similar qualification.
• Several years of experience in retail marketing and CRM in the automotive industry, with a strong understanding of dealership operations.
• Proven expertise in implementing and managing automotive CRM systems at OEM and dealer level.
• Experience working with CRM platforms (e.g., Salesforce, MS Dynamics, etc.) and marketing automation tools.
• Strong understanding of the end-to-end customer journey and how to drive engagement at every stage.
• Excellent project management, communication, and stakeholder management skills.
• Fluency in German and English required; additional European languages are a plus.
• Willingness to travel occasionally across Europe.

Marketing Manager • Munich, Bavaria, Germany