CRM Manager (m/f/d)

Job Description

The Outlet team consists of three core functions: 1) Tech & Product, 2) Marketing & CRM, and 3) Business Development & Supply Side. We are a young and international team who work together in a modern office in the heart of Hamburg’s city center. As a CRM Manager (m/f/d), you will be part of the Marketing team working closely with our CRM software Braze to create value for our users and the OUTLET business through data-driven and automated campaigns. You'll have access to various channels such as email, push notifications, content cards, and WhatsApp. The work you do will have an immediate impact on the success of the ABOUT YOU Outlet. This role offers you the opportunity to experience first-hand the fast-paced environment of fashion, e-commerce and tech in an international team.

• Develop CRM strategies for different countries and channels to sustainably increase Customer Lifetime Value
• Implement automated and scalable multi-channel campaigns
• Define requirements for our developers when integrating new data sources and use cases
• Measure and optimize the success of your CRM activities, e.g., through A/B testing and structured reporting
• Leading your own CRM projects independently

Requirements

• Analytical mindset, high degree of independence, and enthusiasm for automation & technical solutions
• A structured and detail-oriented approach to work
• At least one to two years of professional experience in CRM, product management, or e-commerce. Braze specific experience is a very strong plus
• Experience in a global high volume environment, handling multi-channel communication for multiple countries and languages.
• Knowledge of HTML or CSS is a plus but not a must
• Fluency in German and English, both spoken and written

Benefits:

• Hybrid working model & flexible working hours
• Modern & dog-friendly office in the city centre with a variety of food options for lunch breaks
• Fresh fruit, vegetables & drinks in the office
• Exclusive employee discounts for our online shop
• Subsidised EGYM Wellpass membership & discounted gym memberships
• Growth and development opportunities through our AY Academy (including language courses, health & wellbeing, Meet the Teams)
• Mobility allowance and monthly allowance for Swapfiets

YOU ARE THE CORE OF ABOUT YOU.
We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture.

We look forward to receiving your application - preferably online via our application portal. This way we can guarantee a faster process and it is also very easy for you to upload your application documents! :-)