CRM Manager (m/f/d)

Omio; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading company in the travel sector is seeking a CRM Manager focused on Acquisition to enhance user engagement and optimize onboarding processes. The successful candidate will leverage CRM channels for impactful, data-driven communication strategies, helping to maximize acquisition ROI and contribute to transformative travel solutions.

Leistungen

Competitive compensation package

Subsidized Urban Sports Club membership

Work with a diverse team of over 45 nationalities

Qualifikationen

• Minimum 3 years of experience in CRM management and technology.
• Proven experience executing CRM automation projects.
• Strong data analysis skills.

Aufgaben

• Drive user activation through CRM campaigns.
• Optimize onboarding journeys for new users.
• Analyze acquisition metrics for performance improvement.

Kenntnisse

Data Analysis

Problem Solving

Project Management

Ausbildung

University degree in Marketing, Economics, or Information Technology

Tools

Braze

Jobbeschreibung

Company Description

Omio’s vision is to enable people to travel seamlessly anywhere, anyway. We are bringing all global transport into a single distribution system and creating end-to-end magical consumer journeys.

With Omio, you can compare and book trains, buses, ferries, and flights across Europe, the US, and Canada with a simple search on mobile, app, or desktop. We offer transparent pricing and easy booking to make travel planning simple, flexible, and personal.

Omio is the largest source of inventory, with over 1,000 suppliers operating in 39 countries. Our brands also include Rome2Rio for global discovery, and Omio powers ticketing and journeys, attracting over 900 million users annually. Our offices are based in Berlin, Prague, Melbourne, Brazil, Bangalore, and London.

We are a growing team of more than 400 passionate employees from over 50 countries who share the same vision: to create a single tool that helps travelers go almost anywhere in the world.

Job Description

As a CRM Manager focused on Acquisition at Omio, you will own and execute lifecycle marketing strategies that convert new users into active customers. This role is essential for optimizing onboarding, driving early engagement, and increasing first-time bookings. You will use CRM channels to deliver personalized, data-driven messaging that accelerates user activation and maximizes acquisition ROI.

Main tasks and responsibilities:

• Drive User Activation: Design and execute CRM campaigns across email, push notifications, and in-product messaging to convert sign-ups into active users.
• Optimize Onboarding Journeys: Develop automated communication flows that guide new users from sign-up to their first booking, significantly boosting conversion rates.
• Enhance Personalization: Segment new users based on behavior and acquisition source to deliver tailored, relevant communications that increase engagement.
• Analyze and Improve Performance: Monitor key acquisition metrics, analyze user behavior to identify friction points, and provide strategic insights to optimize campaigns.
• Manage CRM Platforms: Utilize and manage CRM tools, specifically Braze, to build, automate, and maintain acquisition campaigns and journeys.
• Collaborate Cross-Functionally: Work closely with marketing, product, and analytics teams to ensure CRM initiatives align with overall growth strategies.
• A/B Testing and Innovation: Continuously test messaging, timing, and channel mix to improve engagement and conversion rates.

Qualifications

• Proven experience executing diverse CRM automation projects.
• Minimum of 3 years of experience in CRM management and technology, with a track record of implementing and optimizing CRM solutions, especially Braze.
• Experience in travel or B2C lead conversion is a plus.
• Strong data analysis skills and the ability to translate data into actionable insights.
• Strategic mindset to design and execute CRM strategies aligned with business goals.
• Excellent problem-solving skills and adaptability to changing needs.
• Proficiency in project management to lead CRM initiatives.
• Fluent in English.

Education

• University degree preferred in Marketing, Economics, or Information Technology.

Behaviors

• Proactive and ownership-driven approach.
• Collaborative spirit and excellent communication skills for cross-functional work.
• Results-oriented with a convincing communication style.

Additional Information

What’s in it for you? #LifeAtOmio

• Make an impact by contributing to innovative travel solutions.
• Competitive compensation package.
• Subsidized Urban Sports Club membership.
• Work with a diverse team of over 45 nationalities.
• And more benefits.

Diversity makes us stronger

We value diversity and welcome applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age, or disability.

Hiring process and background checks

We partner with Giant Screening for background checks after a job offer is accepted. They will contact you via email or phone to gather necessary information. Consent will be obtained prior to sharing your data.

Recruitment scams: Important notice

Beware of scammers impersonating Omio recruiters. We never request payment or sensitive information during recruitment. All official jobs are posted on our careers page. Report suspicious activity to [e-mail].

Intrigued? Apply here in English.