CRM Manager - all genders welcome

Vice Golf Careers; München; Hybrid; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

Join a forward-thinking company dedicated to reshaping the golf industry! As a CRM Manager, you'll leverage your extensive experience to drive engagement through innovative campaigns. Collaborate with a dynamic team to implement cutting-edge strategies that enhance customer retention and optimize marketing efforts. With a flexible work environment and a focus on personal development, this role offers an exciting opportunity to make a significant impact in a rapidly growing company. If you're passionate about golf and eager to innovate, this is the perfect place for you!

Leistungen

Flexible work arrangements

Remote options

Annual training budget

Subsidized EGYM Wellpass memberships

Weekly free lunches

Corporate pension plan

Golf simulator access

Afterwork drinks on rooftop

Qualifikationen

• 23 years of CRM experience in B2C eCommerce with measurable growth.
• Expertise in Klaviyo or similar CRM platforms preferred.

Aufgaben

• Plan and optimize email, SMS, and direct mail campaigns.
• Design data-driven CRM campaigns aligned with business objectives.

Kenntnisse

CRM Management

Data Analysis

Email Marketing

Klaviyo

Salesforce

HubSpot

A/B Testing

Customer Retention

Tools

Klaviyo

Salesforce

HubSpot

Mailchimp

Shopify

Jobbeschreibung

Join us in reshaping the future of golf! With a team of over 85 passionate people, we are dedicated to our mission of revolutionizing the golf industry, one swing at a time. Our international marketing team based in Munich is seeking a motivated CRM Manager (m / f / x) to become part of our dynamic and innovative environment.

Responsibilities

1. Campaign Management: Plan, execute, and optimize email, SMS, and direct mail campaigns to drive engagement and conversions.
2. Marketing Automation: Design and manage behavioral-triggered campaigns to enhance customer retention and experience.
3. Subscriber Growth & Segmentation: Develop and implement strategies to acquire high-quality email and SMS subscribers, optimizing signup flows and lead magnets.
4. Personalization: Implement advanced personalization techniques to increase customer lifetime value and reduce repurchase time.
5. A / B Testing & Optimization: Conduct regular A / B tests across CRM channels, using insights to refine messaging, targeting, and design.
6. Data-Driven Strategy: Design and execute data-backed CRM campaigns aligned with business objectives and customer insights to maximize revenue.
7. Innovation & Best Practices: Stay ahead of CRM trends and explore new opportunities across various channels and emerging technologies to enhance customer engagement and retention.
8. Cross-Team Collaboration: Work with Creative, IT, eCommerce, Marketing, and other teams to ensure alignment across channels.

Your Scorecard

• 23 years of CRM experience in B2C eCommerce with a proven track record of driving measurable growth.
• Expertise in Klaviyo preferred, or experience with CRM platforms like Salesforce, Emarsys, HubSpot, Mailchimp, or similar.
• Experience marketing to a US audience is a plus.
• Strong analytical mindset, confident in using data to optimize campaigns and solve problems.
• Excellent communication skills in English; German is a plus but not required.
• Experience with AI tools and Shopify to enhance automation and personalization.
• Hands-on approach with the ability to execute campaigns from concept to completion, delivering measurable impact.
• Interest in golf and understanding of the sports community is a plus but not required.

Our Clubhouse

• We embrace diversity and innovation; our team comes from all backgrounds and perspectives, united by fresh and bold ideas.
• Taking ownership from day one, our ambitious vision relies on every individual stepping up to bring Vice Golf to the next level.
• Flexible work arrangements and remote options support your work-life balance.
• We prioritize your personal development with regular feedback and an annual training budget.
• Work from anywhere within the EU for two weeks a year.
• We invest in your wellbeing with subsidized EGYM Wellpass memberships.
• Enjoy weekly free lunches via Wolt—our way of helping you save while savoring.
• Plan for your future with options to enroll in our corporate pension plan.
• Refine your golf skills on our state-of-the-art golf simulator and putting green at the office.
• Unwind at the open bar with afterwork drinks on our rooftop overlooking the Alps.

About us

Welcome to Vice Golf, where innovation meets performance in the world of golf. Since our establishment in 2012, we offer top-tier golf balls, cutting-edge clubs, apparel, and accessories for golfers of all levels—from enthusiasts to professionals. We have rapidly expanded worldwide, captivating customers with our high-quality products.

Required Experience: Manager

Key Skills: JUnit, Customer Service, Freelancing, Industrial Safety, ACCA, Arbitration