CRM Manager

Flink; Berlin; Vor Ort; EUR 45.000 - 70.000; Vollzeit

Zusammenfassung

Flink, a leading quick commerce player in Europe, is seeking a CRM Manager to drive customer retention and satisfaction. The role requires expertise in CRM tools, data analysis, and lifecycle marketing. With a collaborative environment, the position is designed for a candidate ready to contribute to a fast-paced, dynamic team in Berlin.

Leistungen

€1000 annual learning & development budget

26 days vacation +1 day yearly (max 30)

Mobility budget of 35 EUR/month

Discount on Urban Sports Club membership

Company pension options

Unlimited access to e-learning platform

Discount on personal Flink orders

Modern dog-friendly office

Qualifikationen

• Experience in e-commerce, retail, subscriptions, or grocery delivery.
• Proven track record in CRM strategies.
• Strong analytical and project management skills.

Aufgaben

• Develop and execute CRM strategies for customer retention.
• Manage lifecycle segment targets and budget.
• Collaborate with cross-functional teams on customer journey.

Kenntnisse

Data analysis

Customer segmentation

Lifecycle marketing

Communication skills

Project management

Ausbildung

3+ years of experience in CRM management

Tools

Salesforce

Braze

Iterable

SQL

Excel

BigQuery

GSheets

Looker

Jobbeschreibung

Company Description

Flink is the leading quick commerce player in Europe. We are on a mission to give people back time: You can order your groceries through our app and we deliver to your doorstep in minutes. We carry 3,000 products with a focus on the leading brands in each category. We aim for sustainability by making deliveries on electric bikes and utilizing recyclable packaging.

Flink launched in February 2021 and already operates in more than 90 cities in Germany, and the Netherlands. The business generated more than EUR 400m in revenues in 2022 and is operationally profitable. Flink is backed by the world’s most renowned tech investors, including Prosus, Mubadala, and Bond, and strategic investors like Doordash and REWE. We take great pride in being an inclusive employer that offers equal opportunities, and we celebrate the diversity and multiculturalism of our team. We're growing fast and always pushing ourselves to do better - we play for #1.

Job Description

In your role as CRM Manager (m/f/d), you will play a crucial role in developing and executing our CRM and communications strategy to drive customer retention, satisfaction, and lifetime value. This role requires a deep understanding of CRM tools (ex. Segment, Braze, Iterable, Salesforce…), data analysis (comfortable with SQL, GSheets, BigQuery and Looker are a big plus), technical infrastructure (ex. webhooks, APIs, HTML email & in-app templates), and customer behavior (retail, e-commerce or or experience working with subscriptions are a big plus), combined with a strategic mindset to enhance the customer experience and achieve our targets.

You will be working closely with a highly skilled team of three CRM professionals, one data scientist and one marketing engineer. We are looking for someone to take ownership of a dedicated lifecycle segment, including its targets and budget.

In Addition You Will

• Take ownership of a specific stage within the customer lifecycle, developing and executing strategies to optimize its performance by improving customer engagement, increasing repeat purchases, preventing churn, or reactivating churned customers
• Collaborate cross-functionally with Product, Marketing Tech, and Customer Insights teams to build cohesive strategies across the customer journey
• Manage a 5 digit monthly budget to be used to achieve monthly targets.
• Partner with Local Marketing, Growth, Creative, Data, Commercial and Engineering teams as key stakeholders to achieve your main targets.
  
  

Qualifications

• You have 3+ years of experience in CRM management, preferably within the e-commerce, retail, subscriptions or grocery delivery industry
• Proven track record of developing and executing successful CRM strategies and lifecycle management
• Strong analytical skills and proficiency in data analysis tools (e.g., SQL, Excel, BigQuery, GSheets, Looker…)
• Excellent understanding of customer segmentation, lifecycle marketing, and personalization
• Experience with CRM platforms such as Salesforce, Braze, Iterable, Customer.io, Segment, or similar
• Strong project management skills and the ability to manage multiple initiatives simultaneously -
• Excellent communication, leadership, and interpersonal skills
• Ability to work collaboratively in a fast-paced, dynamic environment
  
  

Additional Information

• A €1000 annual L&D budget as well as individual coaching options to ensure you have plenty of opportunities to learn, grow and achieve your goals
• 26 days of vacation, +1 day every year up to a maximum of 30 days
• A mobility budget of 35 EUR per month for Deutschland Ticket subsidy
• A cool discount on your Urban Sports Club membership
• Attractive company pension options
• Unlimited access to an e-learning and development platform, MyAcademy, including online German courses
• Online discounts with Corporate Benefits and Future Bens
• A cool discount off your personal Flink orders; be the first to test out new products!
• A modern and dog-friendly office in the heart of Berlin - lots of delicious lunch spots available within short walking distance
  
  

It is our commitment that every applicant will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.