CRM Lifecycle Manager Marketing - CRM · Berlin ·

Cafeyn Group; Berlin; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Mental Health

Hybrid policy

Cafeyn’s access

Team meet-ups

Job summary

Cafeyn Group is seeking a hands-on CRM Lifecycle Manager to drive engagement and retention across markets. You will own lifecycle campaigns in Braze, leveraging customer data and experimentation to deliver measurable business results.

The role focuses on defining engagement strategies, building automated journeys, and collaborating with market managers, data, and content teams to improve retention and lifetime value. Hybrid work policy offered.

Qualifications

• 5+ years of experience in CRM, lifecycle, or retention marketing, ideally in a B2C subscription business.
• Fluency in English (German or French would be a plus).
• Hands-on Braze experience, including campaign building, segmentation, automated journeys, and data flows.
• Strong understanding of the subscriber lifecycle, retention strategies, LTV, engagement, and churn reduction.
• Analytical skills, with experience in performance reporting, dashboards, and data-driven decision-making.
• Experience with personalization, A/B testing, and campaign optimization to drive measurable results.
• Ability to translate business objectives into actionable CRM strategies and use cases.
• Strong collaboration skills, with experience across market managers, data, customer support, and content teams.
• Interest in leveraging AI and automation to improve CRM efficiency and subscriber engagement.

Responsibilities

• Engagement & Retention Strategy: Develop and execute CRM strategies to increase subscriber engagement, strengthen retention, grow lifetime value (LTV), and reduce churn.
• Engagement opportunities across the subscriber lifecycle to improve engagement and deliver personalized experiences.
• Campaigns & Lifecycle Optimization: Build, manage, and optimize personalized campaigns and automated journeys in Braze to engage subscribers at every lifecycle stage.
• Improve segmentation, messaging, and communication frequency to deliver the right message to the right audience at the right time.
• Data, Insights & Experimentation: Analyze subscriber behavior, campaign performance, and retention metrics to identify opportunities for improvement.
• Run A/B tests and use data-driven insights to optimize campaigns and measure impact on engagement and retention.
• Monitor KPIs and translate findings into actionable recommendations.
• Cross-functional Collaboration: Partner with market managers to align engagement initiatives with local needs; collaborate with data, support, and content teams.
• Innovation & Automation: Explore opportunities to leverage AI and automation to improve campaign efficiency, personalization, and subscriber engagement; continuously test and optimize CRM practices.

Skills

CRM

Lifecycle marketing

Retention strategies

A/B testing

Analytics

English fluency

Team collaboration

Tools

Braze

Data flows

Dashboards

Job description

Join Readly!

Readly was built on a simple but powerful idea: that curious people should never have to choose between the publications they love and the ones they haven't discovered yet. One subscription. Thousands of titles. Journalism, culture, lifestyle, science, sport, and ideas from around the world, available on any screen, at any moment.

Readly is now part of Cafeyn Group. With the acquisition of Readly's non-Nordic operations, Cafeyn further strengthens its position as the European leader in access to information – combining scale, technology, and deep local market expertise.

Together, the Group now operates across 15 markets, serves 2.5 million users, and provides access to more than 5,200 publications from 1,100 partner publishers.

Our mission?
To empower individuals with access to trusted, high-quality content that fosters personal growth and discovery. Whether it's through the comprehensive collection of news and features on Cafeyn & Readly, the digital publishing solutions of Milibris, the fun and educative content for children on Kidjo, or the collections for manga lovers by Mangas.io, Cafeyn Group stands at the forefront of digital content experiences.

Your team & responsibilities

We are looking for a hands-on CRM Lifecycle Manager to improve subscriber engagement and retention across our markets. You will own lifecycle campaigns and journeys in Braze, using customer data and experimentation to deliver measurable business results.

Your missions

Engagement & Retention Strategy

• Develop and execute CRM strategies to increase subscriber engagement, strengthen retention, grow lifetime value (LTV), and reduce churn.

• Identify opportunities across the subscriber lifecycle to improve engagement and deliver relevant, personalized experiences.
  

Campaigns & Lifecycle Optimization

• Build, manage, and optimize personalized campaigns and automated journeys in Braze to engage subscribers at every stage of their lifecycle.

• Improve segmentation, messaging, and communication frequency to deliver the right message to the right audience at the right time.

Data, Insights & Experimentation

• Analyze subscriber behavior, campaign performance, and retention metrics to identify opportunities for improvement.

• Run A/B tests and use data-driven insights to optimize campaigns and measure their impact on engagement and retention.

• Monitor key performance indicators and translate findings into actionable recommendations.
  

Cross-functional Collaboration

• Partner with market managers to align engagement and retention initiatives with local needs and business objectives.

• Collaborate with data, customer support, and content teams to better understand subscriber needs and deliver experiences that drive long-term engagement.
  Innovation & Automation

• Explore opportunities to leverage AI and automation to improve campaign efficiency, personalization, and subscriber engagement.

• Continuously test new approaches and optimize CRM practices to strengthen long-term retention.

Who are we looking for?

You are at the right place if you have

• 5+ years of experience in CRM, lifecycle, or retention marketing, ideally in a B2C subscription business.

• Fluency in English (German or/and French would be a plus)

• Hands-on Braze experience, including campaign building, segmentation, automated journeys, and data flows.

• Strong understanding of the subscriber lifecycle, retention strategies, LTV, engagement, and churn reduction.

• Analytical skills, with experience in performance reporting, dashboards, and data-driven decision-making.

• Experience with personalization, A/B testing, and campaign optimization to drive measurable results.

• Ability to translate business objectives into actionable CRM strategies and use cases.

• Strong collaboration skills, with experience working across market managers, data, customer support, and content teams.

• Interest in leveraging AI and automation to improve CRM efficiency and subscriber engagement.

Hiring process

1. HR Interview with one of our Talent Acquisition Manager (30’)

2. Hiring manager Interview with Rutuja, our Head of CRM.

3. Case study that you will present to Rutuja and a local Marketing Manager.

4. Peer Interview with the team.

5. Last Interview with Marie-Sophie, our CMO.

Perks & benefits of working at Cafeyn

• Mental Health

You have an access to our mental health platform teale, where you can book appointments with your psychologist or monitor your mental health.

• Hybrid policy

We allow you to work remotely two days per week.

• Cafeyn’s access

We provide you with a VIP code for Cafeyn, giving you unlimited access to all content on our platform.

• Team life

We organize four office meet-ups per year. These occasions allow us to gather with our international offices, celebrate company updates, and spend quality time together.

We hire based on talent and we promote inclusivity inside Cafeyn and strongly believe that our culture is strongest when it is the most diverse.