CRM Lead

every®; Berlin; Vor Ort; EUR 120.000 - 180.000; Vollzeit

Zusammenfassung

every® is hiring a Senior CRM leader in Berlin to own lifecycle marketing strategy and execution across markets. You will define the roadmap, lead two Senior CRM Managers and an intern, and ship programs from onboarding to loyalty.

You will orchestrate email, SMS, WhatsApp, and physical mail campaigns, harness data and AI-driven tools, and translate retention into clear LTV and P&L impact for the business.

Qualifikationen

• 10+ years in CRM, lifecycle, or retention marketing, with leadership experience.
• Berlin-based role requiring fluent English; German a plus.
• Experience in scaling growth during a scale-up phase in consumer tech.
• Strong storytelling and brand-driven marketing to craft cohesive journeys.

Aufgaben

• Own the customer lifecycle marketing strategy and outcomes across markets.
• Lead the CRM team and define the roadmap for onboarding, activation, retention and loyalty.
• Ship multi-channel campaigns across email, SMS, WhatsApp and direct mail.
• Leverage data, cohorts and LTV to drive engagement and P&L impact.
• Experiment with AI-driven personalization and baseline translation pipelines.

Kenntnisse

CRM strategy

Team leadership

Storytelling

Data-driven marketing

Lifecycle marketing

Klaviyo

A/B testing

Tools

Klaviyo

Jobbeschreibung

• Own the customer lifecycle marketing at every. You define the strategy, lead the team, and ship the work that turns first-time customers into long-term subscribers across all our markets.
• You have a passion for storytelling and marketing, and know how to combine creativity, customer insights, and data to create lifecycle experiences that drive engagement, retention, and long-term customer value
• Lifecycle marketing strategy end-to-end: onboarding, consumption activation, reorder cadence, churn prevention, win-back, loyalty
• The CRM system: segmentation, flow architecture, A/B testing, multi-channel execution across email, SMS, WhatsApp, and physical mail
• AI in execution: predictive models for timing, channel, and content; smart segmentation; AI-assisted design, copy, and translation. You treat AI as craft, not slideware
• The team: two Senior CRM Managers and a CRM Intern. You set the bar, run the rhythm, develop their careers
• Commercial accountability: retention and LTV translated into clear P&L impact
• You give your team credit publicly and absorb blame privately
• Deep Klaviyo fluency (or comparable enterprise ESP). Subscription stack experience is a plus
• You’ve shipped AI in production CRM. Predictive models, generative content, automated translation pipelines
• You’ve operated through a real scale-up phase at a digital (app) or physical consumer business. You know what breaks at €30M and again at €70M+, because you’ve been there
• Berlin-based
• 7–10 years in CRM, lifecycle, or retention marketing, with 3+ years leading a team. Lifecycle has been your specialty
• You have a strong sense for storytelling and brand-driven marketing, and know how to turn lifecycle moments into cohesive, emotionally resonant customer journeys
• You read cohort curves, LTV charts, and churn-reason tables without help, and turn what you see into a sequenced roadmap
• Fluent English. German a meaningful plus
• You think in systems, not campaigns and build operating rhythms