CRM Freelancer

TN Germany; Berlin; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player seeks a dynamic CRM expert to lead innovative multichannel initiatives, driving revenue through strategic campaigns and data-driven insights. In this pivotal role, you'll collaborate with cross-functional teams to enhance customer engagement and optimize CRM performance. Your analytical mindset and leadership experience will be crucial in executing high-impact projects, utilizing advanced tools like Emarsys and Tableau. If you're passionate about data and thrive in a fast-paced environment, this opportunity offers the chance to make a significant impact in a vibrant team.

Qualifikationen

• Many years of in-depth experience in CRM with a focus on revenue generating activities.
• Prior experience in a subscription business is a plus.

Aufgaben

• Lead high visibility projects and drive new initiatives with the team.
• Launch CRM campaigns and analyze data to improve performance.

Kenntnisse

Analytical Skills

Multichannel CRM Activities

Project Management

Data Analysis

Communication Skills

Tools

Emarsys CRM Marketing Cloud

Braze

Iterable

Airship

Contentful

Tableau

Jobbeschreibung

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• Lead several high visibility projects and drive new initiatives together with the team, ranging from campaigns, automations, segmentation, data science models & communication channels, to new technical initiatives on the CRM front, improvements in customer reachability, and excelling on the creative front.
• Collaborate closely with other teams in Marketing, Product, Platform, and Business Analytics.
• Launch pre-defined CRM campaigns via the relevant communication channels to different segments of the user base to achieve the desired revenue objectives.
• Work very closely with all CRM Managers to align on the campaigns, segmentation, and tests.
• Support, design, implement and track the CRM A/B tests.
• Create, test, & deploy the required landing pages for the campaigns.
• Analyse data, derive insights and use them to drive the CRM performance forward.

You are:

• Great at analytical skills, have a proactive mindset, and enjoy ownership & responsibility.
• An expert in multichannel CRM activities (email, push, in-app, web).
• Able to structure yourself and with an eye for detail.
• Are able to understand, communicate, and drive technical projects with the help of relevant Product Managers and Engineers.
• Comfortable with working autonomously.

You have:

• Many years of in-depth experience in CRM, including strategic & leadership experience with a focus on revenue generating activities.
• Ideally prior experience of using Emarsys CRM Marketing Cloud, especially for the email channel. Experience with other similar tools like Braze, Iterable, Airship, etc. will be considered.
• Good to have: experience in Contentful, Tableau, ESL (Emarsys Scripting Language).
• Prior experience of doing CRM in a subscription business is a plus.
• Knowledge of GDPR and email opt-in requirements.
• A track record of finding innovative solutions & approaches.
• A passion for data-driven approach to CRM activities.
• Excellent communication skills in English.