CRM & Digital Marketing Specialist (m / f / x)

XCMG Europe GmbH; Krefeld; Vor Ort; EUR 50.000 - 75.000; Vollzeit

Zusammenfassung

A leading global brand in construction machinery is seeking a Digital Marketing Manager to lead the planning and execution of their European digital marketing initiatives. The role involves managing their website and CRM system, executing B2B campaigns, and collaborating closely with sales and product teams. This position offers the opportunity to shape marketing strategies in a dynamic international environment, with competitive pay and personal development opportunities.

Leistungen

Competitive compensation

Personal development opportunities

Collaborative team culture

Qualifikationen

• Minimum 5 years of experience in a similar B2B digital marketing role.
• Proven success in managing websites, CRM systems, and social media channels.
• Strong knowledge of SEO / SEA tools and practices.

Aufgaben

• Lead the planning, design, and launch of a new corporate website.
• Develop and execute B2B digital marketing campaigns.
• Analyze campaign and platform performance.

Kenntnisse

Digital Marketing

SEO

CRM Management

Social Media Management

B2B Lead Generation

Ausbildung

Degree in Marketing, Communications, or Business

Jobbeschreibung

• Lead the planning, design, and launch of a new corporate website tailored for the European market
• Take ownership of our CRM system : structure, populate, and maintain customer data for efficient marketing and sales alignment
• Develop and execute B2B digital marketing campaigns across email, web, and social media
• Create and publish relevant, high-impact content for LinkedIn and other channels
• Drive SEO / SEA strategy and optimization in coordination with external and internal teams
• Analyze campaign and platform performance to derive insights and optimize continuously
• Collaborate closely with Sales, Product, and HQ marketing teams to align messaging and strategy

Your profile

• Degree in Marketing, Communications, or Business with a focus on digital marketing
• Minimum 5 years of experience in a similar B2B digital marketing role
• Proven success in managing websites, CRM systems, and social media channels
• Track record in running lead-generation campaigns, including testing and performance optimization
• Strong knowledge of SEO / SEA tools and practices
• Hands-on, strategic thinker with the ability to work across cultures and departments
• Business fluent in English; German and / or Chinese is a plus

Why us?

• High-impact role in building the digital marketing infrastructure of a growing global brand
• Dynamic international environment with freedom to shape and implement your ideas
• Competitive compensation and a modern workplace in a supportive team
• Personal development opportunities and the chance to work on high-visibility projects
• Collaborative and agile team culture with flat hierarchies and direct communication

About us

Carve out your career with XCMG!

Welcome to XCMG - one of the world's largest manufacturers of construction machinery. We develop state-of-the-art excavators, cranes, earthmoving and road construction machinery for our customers in the construction, mining and energy industry.

At our site in Krefeld you can find four of our German subsidiaries. In addition to the European headquarter XCMG Europe GmbH, there is also a company for research and development, for strategic purchasing and for sales and services. Together, we drive investment and innovation to a new horizon.

XCMG offers you the opportunity to advance your professional career and apply your skills and know-how in a future-oriented and intercultural environment.