CRM & Digital Marketing Manager (m / f / x)

XCMG Europe; Krefeld; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic digital marketing manager to lead the planning and execution of innovative marketing strategies. This high-impact role involves developing and managing B2B digital marketing campaigns, optimizing SEO/SEA strategies, and collaborating with sales and product teams to enhance brand visibility. Join a collaborative and agile team culture where your ideas can flourish in a modern workplace. With opportunities for personal development and the chance to work on high-visibility projects, this role is ideal for a strategic thinker ready to make significant contributions to a growing global brand.

Leistungen

Competitive compensation

Modern workplace

Personal development opportunities

Collaborative team culture

Qualifikationen

• 5+ years of experience in B2B digital marketing roles.
• Proven success in managing websites and social media channels.

Aufgaben

• Lead the planning and launch of a new corporate website.
• Develop and execute B2B digital marketing campaigns.

Kenntnisse

B2B Digital Marketing

SEO / SEA

CRM Management

Content Creation

Campaign Analysis

Lead Generation

Strategic Thinking

Business Communication

Ausbildung

Degree in Marketing Communications

Degree in Business with focus on Digital Marketing

Tools

CRM Systems

SEO Tools

Social Media Platforms

Jobbeschreibung

• Lead the planning design and launch of a new corporate website tailored for the European market
• Take ownership of our CRM system : structure populate and maintain customer data for efficient marketing and sales alignment
• Develop and execute B2B digital marketing campaigns across email web and social media
• Create and publish relevant highimpact content for LinkedIn and other channels
• Drive SEO / SEA strategy and optimization in coordination with external and internal teams
• Analyze campaign and platform performance to derive insights and optimize continuously
• Collaborate closely with Sales Product and HQ marketing teams to align messaging and strategy

Your profile

• Degree in Marketing Communications or Business with a focus on digital marketing
• Minimum 5 years of experience in a similar B2B digital marketing role
• Proven success in managing websites CRM systems and social media channels
• Track record in running leadgeneration campaigns including testing and performance optimization
• Strong knowledge of SEO / SEA tools and practices
• Handson strategic thinker with the ability to work across cultures and departments
• Business fluent in English; German and / or Chinese is a plus

Why us

• Highimpact role in building the digital marketing infrastructure of a growing global brand
• Dynamic international environment with freedom to shape and implement your ideas
• Competitive compensation and a modern workplace in a supportive team
• Personal development opportunities and the chance to work on highvisibility projects
• Collaborative and agile team culture with flat hierarchies and direct communication

About us

Big Moves with XCMG!

Welcome to XCMG one of the worlds largest manufacturers of construction machinery. We develop stateoftheart excavators cranes earthmoving and road construction machinery for our customers in the construction mining and energy industries.

We are represented by four subsidiaries at our site in Krefeld. In addition to the European headquarters XCMG Europe GmbH there is also a company for research and development for strategic purchasing and for sales and service. Together we drive investment and innovation.

With us you have the opportunity to contribute your professionalism and expertise and to develop your career in an intercultural and futureorientated environment.

Required Experience :

Manager

Key Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1